HEY, FRIEND! I'M DEIRDRE 👋
I'm a digital marketing strategist with nearly 20 years experience. And I teach creative, local business owners like you how to book new clients with Google, Facebook, and Instagram Ads.
THAT'S RIGHT. YOU CAN SET UP AND MANAGE A PROFITABLE PAID ADS CAMPAIGN ALL BY YOURSELF!
You don't have to spend a boatload of cash hiring some big-name guru or fancy agency to do it for you. And you definitely don't need to worry about spending your hard-earned dollars on ads that just don't work.
You might not know eff-all about advertising, and you definitely don't have aspirations to become a professional ads manager. But don't worry. I'm here to guide you through every step.
I'm going to encourage you to embrace the powerful business owner within. Because she's in there! You just need the right bit of help to bring her out.
LET'S TALK ABOUT THE ‘WHY’!
Why the focus on LOCAL businesses?
Let me take you all the way back to 2013…
I had just been FIRED from my awful software marketing job and I didn’t know what to do next. To keep busy, I volunteered to help out around the office at the dance studio owned by my brother and his wife.
Being around such creative people made me feel like I was part of something special. And the more I got to know the business, the more I dreamed of working there and getting paid to do something I loved.
But when I asked my brother to hire me the answer was, “We can’t afford to pay you.”
What happened next is a little bit crazy. I took out a line of credit and invested the money in Google and Facebook Ads.
The result? We grew the business by 71% in just one year!
I made my money back and I got my wish. I was hired as a full-time marketing manager.
By the time I left the dance studio 3 years later, the business had grown from 125 students to almost 500 hundred students.
THAT’S MORE THAN TRIPLE!
I’m not telling you this story to pat myself on the back (ok, maybe a little). I want you to know that I understand first-hand how scary it is to invest your money in paid ads.
But with a solid marketing strategy and a bit of hard work, my investment paid off 3-fold.
And to this day, helping my family grow their business is one of the most meaningful things I’ve ever done.
It’s the reason WHY I started my own business, Define Marketing.
My goal is to help other local business owners (like you) get new clients, increase their revenue, quit worrying about money all the time, and actually pay themselves enough to live a life of love.
PICK YOUR SOLUTION
1-HOUR STRATEGY CLASS
Learn how Google, Facebook, and Instagram Ads can work together to turn clicks into clients.
1-HOUR PAID ADS WORKSHOP
Launch your first campaign for just $5/day. Be Everywhere is low-risk way to get started with paid ads.
IN-DEPTH PAID ADS TRAINING
Book 5-20 new clients every month on autopilot and grow your business to $100,000 or more!
LET'S GET TO THE GOOD STUFF
Here are 5 fun facts about me!
01/
I absolutely LOVE everything about digital marketing — paid ads in particular.
Like, when Tinder dates would ask me what I do for fun? My answer was literally always, “Ummm... Working on my ad campaigns.”
Call me a nerd or a geek… Whatever. I guess I’m still pretty cool, cuz my last Tinder date? He’s now my husband.
02/
I'm Canadian 🇨🇦 but I live in Glasgow, Scotland 🏴
Before I met my husband, I had never been outside of North America. But on our very first date, Ila told me he was moving to SCOTLAND! My reaction? “Ok, we’ll figure it out.”
And we did! We dated long-distance for about 2 years. Then I sold my condo, packed a suitcase and my cats, and crossed the ocean. Yes, my cats came with me 🐈🐈🐈
03/
Speaking of cats, I have three: Na’ima, Priya, and Padma.
I found Priya and her kittens dumped in a box on the side of the road. They were all seriously sick, so I started a Go Fund Me campaign to get them medical care.
Now I’m stuck sharing a double bed with 3 cats and a 6ft tall man, so I don’t always sleep that well but I love my little family and I wouldn’t change a thing!
04/
I showed up for my very first podcast interview IN MY PYJAMAS with my unwashed hair in a topknot 😳
It was an accident, I swear. I HAD NO IDEA the host would be recording a video of our call. She was probably thinking like, “Oh man, this girl could have at least put on a blouse.”
And I was thinking, ”Omg, my love of pyjamas is going to be my undoing...” It was SO EMBARRASSING!
05/
My pronouns are she/her, I’m a feminist and I want to help women close the gender wage gap.
I absolutely believe it's possible to build a successful business around your creative passions and make money doing what you love.
And you don’t need to pay out a shit-ton of money to some fancy "agency" or big-name marketer to grow your biz.
It has never been easier to grow a creative local business like yours to 6-figures and beyond.
Let me show you how to get there with paid ads.
