Running paid ads can help you grow your beauty business, but you need a strategy to guide people from browser to buyer.
A blog for creative, local business owners who want to step up their online marketing game and learn how to turn clicks into clients.
Conversion tracking is essential for success, but it isn’t always easy. Tracking micro conversions can help you optimize your paid ads ROI.
So, how did I end up quitting my job, moving to Scotland and starting a business?
We’ve got no problem spending our hard-earned cash on things that make us look good, yet we’re absolutely terrified to invest money in ourselves and in our own businesses.
If you really want to get more customers into your local business, consider incorporating Google Ads into your marketing mix.
Attracting new clients to your beauty business goes beyond just posting pretty photos on Instagram and adding a few hashtags to your posts.