How to Clarify Your Marketing Message
Finding the right words to describe your business can be a real challenge, right? Let me know if you’ve ever run into any of these challenges…
This Ad for a Free Google Ads Coupon is Bullsh*t
Has Google ever reached out to you offering a free advertising credit or coupon for Google Ads? Yeah... that's bullsh*t. This is why...
How to Figure Out Your Online Marketing Budget
As a digital strategist with a full service marketing agency, I’m frequently asked to put together media plans for new clients or new projects with ...
Improve Your Paid Search CTR With Display Ads
A recent Harvard Business School study showed that display advertising can significantly increase search conversion rates.
Why You Should Bid On Your Own Brand Name in Google Ads
Should you really bid on your own brand name in Google Ads if you're already ranking organically? Let's discuss how this strategy can affect your sear...
This One Metric Can Make or Break Your Google Ads Campaign
Your Click-Through Rate (CTR) is one of the most important metrics to keep an eye on when managing and optimizing your campaigns, as it can directly a...