Step UP your online marketing game and get

An intensive 6-week course + coaching program for local business owners ready to book new clients on autopilot AND reach six-figures.

PRAISE FOR FULLY BOOKED

"I'm halfway through Fully Booked and the bookings are already rolling in! Safe to say my revenue target of $12,000 will be met this month."

AMRIT GILL, PERMANENT MAKEUP ARTIST

Does this sound like you?

You’ve come a long way in your local business with your wit, talent, and passion for what you do. Congratulations! You deserve a round of applause!

But lately? It feels like you’ve hit a ceiling…

I mean, yeah, you’re successful (and making decent money)… But the constant “hustle” to book new clients has you feeling burned out.

You’re tired of being a best-kept secret when you KNOW you could be the #1 go-to in your local market… But you’re not really sure how else to get your name out there.

And while you’ve got a ton of great reviews from clients who love you… You’re worried that your success isn’t sustainable and your “luck” might run out.

YOU'RE READY TO BREAK THROUGH ALL THE NOISE, STAND OUT FROM YOUR COMPETITORS, AND GROW YOUR LOCAL BUSINESS TO $100,000 OR MORE!

It's all possible with the right paid ads.

SO MUCH IS POSSIBLE WITH PAID ADS!

Dream with me...

SIX-FIGURE STATUS

It feels so good, doesn’t it? You actually figured out this online marketing thing and now your business is bringing in the kind of money your family needs (all while doing a job you really love). Amazing, my friend!

And you did it without Groupon deals, chasing people in the DMs, or working every single second of the day.

SOCIAL HOURS

Holy crap! You have time for hobbies again! Your friend just called to ask if you’re free for karaoke tonight and while you won’t be singing, you’ll definitely be there cheering on all those brave souls!

No need to estress about spending that time chasing down new clients.

A SENSE OF PRIDE

You did everything it took to build your business with quality. You’re proud to share your talent. And that “new booking” alert never gets old cuz you know that what you offer is amazing!

What a great feeling compared to doing everything with resentment because you didn't charge enough or worked too hard to get the client in the first place.

MORE TIME WITH FAMILY

The guilt of not finding balance is (mostly) gone. You’re a better person for the people that need you. And you have time to...

… be at your kiddo's soccer game every Saturday

… spend a weekend away with your partner

… dote on yourself the way you dote on your clients

SIX-FIGURE STATUS

SOCIAL HOURS + NETFLIX BINGES

It feels so good, doesn’t it? You actually figured out this online marketing thing and now your business is bringing in the kind of money your family needs (all while doing a job you really love). Amazing, my friend!

And you did it without Groupon deals, chasing people in the DMs, or working every single second of the day.

Holy crap! You have time for hobbies again! Your friend just called to ask if you’re free for karaoke tonight and while you won’t be singing, you’ll definitely be there cheering on all those brave souls!

No need to even stress about spending that time chasing down new clients.

A SENSE OF PRIDE

MORE TIME WITH FAMILY

You did everything it took to build your business with quality. You’re proud to share your talent with your community. And that “new booking” alert never gets old cuz you know that what you offer is amazing!

What a great feeling compared to doing everything with resentment because you charged too low or worked too hard to get the client in the first place.

The guilt of not finding balance is (mostly) gone. You’re a better person for the people that need you. And you have time to...

… be at your kiddo's soccer game every Saturday

… spend a weekend away with your partner

… dote on yourself the way you dote on your clients

You haven't just improved your business... You've improved your whole quality of life!

It’s all possible when you prioritize learning how to find + book clients on autopilot

Client - Anita Corder

"I set up my ads last summer and I ended the year with $112,243 in revenue!"

ANITA CORDER | LASH ARTIST

Client - Albina Zoff

"I've excelled so much in my business ever since I met Deirdre!"

ALBINA ZOFF | PMU ARTIST

In this 6-week intensive course + private coaching program, you’ll learn how to build a campaign that actually works, so you can stop hustling to find new clients and focus on growing the business you love.

First, I’ll guide you through the stages of the customer journey and show you how your ads should meet people at every step. Then, we’ll create a marketing plan based on your goals and set a realistic budget to match.

And together (yes, you’ll get 1:1 time with me) we’ll walk through setting up your Google, Facebook, and Instagram Ads step-by-step.

By the end of this program, you’ll have your very own paid ads ecosystem that teaches people about your business and gets them to book!

No more struggling. No more worrying. No more wasting time.​

Ready to get Fully Booked?

WORK WITH ME TO LAUNCH A PROFITABLE PAID ADS CAMPAIGN AND start booking new clients on autopilot!

Join me for 6 weeks of intensive 1:1 support.

"I want to cry right now. I've had 11 new client bookings in 4 weeks. Deirdre is a Google Ads Goddess!!"

KELSEY SPEROS | LASH ARTIST

"I'm a member of the $100K club! Never in my wildest dreams did I think that would happen. This is proof that ads work!"

SARAH SHIRLEY | PMU ARTIST

Course + Coaching Program

GETTING STARTED

Learn about The Customer Journey and how it plays a role in everything you should be doing to grow your business. Get access to the private Facebook support group, too.

MODULE 1 | GOAL SETTING & BUDGET PLANNING

Never spend money without having a plan first. In this module, you’ll learn how to set a realistic marketing budget based on your revenue goals. Then you'll set a strategic advertising target with profit in mind.

MODULE 2 | CREATING AWARENESS W/ DISPLAY ADS

People can't buy from you if they aren't aware you exist. Learn how to get your business out there and become a local favourite with an awareness campaign. We'll cover Google Display, Facebook, and Instagram Ads.

MODULE 3 | CAPTURING INTEREST W/ GOOGLE SEARCH ADS

Google Search Ads are your very best weapon to get your business in front of people who are actively searching for what you offer. You'll learn how to target your ideal clients by the keywords they're searching and put your ad directly within their Google results.

MODULE 4 | DRIVING ACTION W/ RETARGETING ADS

Most people aren't going to book you the first time they check you out. They need time to make a decision which means YOU need to follow up and show them what makes you awesome. Learn how to use retargeting ads to bring your site visitors back.

MODULE 5 | OPTIMIZING FOR MAXIMUM RESULTS

Success with paid ads doesn't come overnight. In this module, you'll learn how to figure out what's working, how to fix what isn't, and how to maximize your profits. We'll also cover weekly and monthly maintenance tasks to stay on track.

THE INVESTMENT

Which plan fits you best?

1 PAYMENT

$1,997

4 payments

$525

IT'S FREE TO APPLY AND There’s no obligation to purchase. You can always say no or REQUEST TO JOIN US ANOTHER TIME.

{Photo of Kathy Beaver, Legacy & Legend}

"I've booked 14 elopements with retainers paid up front in 8 weeks and I've got a call tomorrow with another hot lead!"

KATHY BEAVER | WEDDING PHOTOGRAPHER

Jamila Manuel, Lash Artist

"I’ve booked 6 new clients in 3 weeks! I’m so happy I was able to get Deirdre’s help. The response has been amazing!"

MILA MANUEL | LASH ARTIST

Who doesn't love bonuses??

01

3 PRIVATE COACHING CALLS ($900 VALUE)

Paid ads can be overwhelming. I never want you to feel in the dark about what you’re learning. That’s why we’ll get together on Zoom to go over the information. These are private coaching calls (just you and me) to ask questions and get live feedback as well.

02

PERSONALIZED CAMPAIGN REVIEW ($1,000 VALUE)

Get my expert eyes on your ads! Once you’ve made it through all of the lessons and got your campaigns all set up (Display, Search, and Retargeting), I’ll go through everything with a fine-tooth comb give you my personalized feedback on your stats and metrics. This is going to get you 100% confident that it’s all done right.

03

CANVA BANNER AD TEMPLATES ($297 VALUE)

Display Ads (Google, Facebook, Instagram) are super important for creating visibility for your brand. But don’t stress… You don’t have to pay an expensive designer or spend hours trying to create your own ads from scratch. Use these Canva templates instead and you’ll have your ads up and running in record time.

04

KEYWORD + AD COPY SWIPE FILE ($97 VALUE)

Google Search Ads target potential clients by the “keywords” they’re searching. Choosing the right keywords can be stressful, so I’ve taken care of it for you! This “Swipe File” includes a collection of keywords that are proven to get results. Plus, I’ve thrown in a few ad copy samples for good measure.

05

3 GUEST EXPERT SESSIONS ($597 VALUE)

To run a successful business, you need PROFIT. That’s why I’m bringing in RJ Connell of The Profit Scale Podcast to talk about pricing your services for profit. You’ll also receive access to Katie Scott’s training on business finances and Tara Walsh joins us to talk about optimizing your website to get more bookings.

06

BEGINNER TECH TUTORIALS ($197 VALUE)

We'll cover all basics, like how to set up your Google Ads account from scratch, how to set up Google Analytics 4 (GA4), and install your Facebook Pixel. You'll also learn how to track basic micro-conversions (like clicks on your booking links) so you can see which ads are getting the best results.

07

PROFIT TRACKING SPREADSHEET ($47 VALUE)

Be confident that your ads are actually working ⁣with this bonus profit tracking spreadsheet. But just a heads up... It may look a little different than what you'd expect! Instead of tracking ad stats like clicks and conversion rates, we're getting laser-focused on the growth of your business. That's what matters if you wanna make more money!

IS THIS PROGRAM RIGHT FOR YOU?

Fully Booked is a MUST if...

"Already getting new inquiries from my paid ads! Woo hoo, this is so exciting!"

MEGAN BREUKELMAN | PHOTOGRAPHER

"I've booked 9 new clients so far. I am so glad I made this investment!”

SIDNEY GRAHAM | SKINCARE SPECIALIST

WORK WITH ME TO LAUNCH A PROFITABLE PAID ADS CAMPAIGN AND start booking new clients on autopilot!

1 PAYMENT

$1,997

4 payments

$525

IT'S FREE TO APPLY AND THERE’S N0 OBLIGATION TO PURCHASE. YOU CAN ALWAYS SAY NO OR request to JOIN us ANOTHER TIME.

Mya Williams, Lash Artist

"Thank you for putting together this course for small business owners like me!"

MYA WILLIAMS | LASH ARTIST

"I've tripled my revenue! My husband has started making jokes about retiring early."

DREAMA-DESTINY HART | LASH ARTIST

Frequently Asked Questions

Great question! Most marketing courses focus on how to do ONE thing on ONE platform… Like how to run Facebook Ads or how to grow your TikTok following.

But the way people making purchase decisions is evolving and I believe that putting all your eggs in one basket is an old school way of thinking.

So instead of teaching you how to get really good at one type of ad, I’m going to teach you how to get different types of ads working together to guide your potential customers from browser to buyer.

We’re covering Google Display Ads, Google Search Ads, Facebook Ads and Instagram Ads.

This might seem more complicated, but I’ve got a system where these all work super well together to get your calendar booked up and get you closer to your 6-figure goals!

Bonus! I’ve added in a LOT of support (like private 1:1 coaching calls) to make sure you don’t just join the program, you work through it and get your ads set up RIGHT so you can use everything you learn from me and see results for years to come!

You betcha! This is an in-depth training program with tons of tutorials. You’ll be able to watch over my shoulder as I walk you through how to set up your Google Ads, Facebook Ads, and Instagram Ads step by step.

You’ll have access to beginner Tech Tutorials covering things like how to set up your Google Analytics account and how to install your Facebook pixel. We’ll also cover more advanced tactics such as setting up micro-conversion tracking. 

And don’t forget! You’ve got 3 private coaching calls with ME included. So if you need help at any time, I’ll be here for you.

This is going to get you 100% confident that it’s all done right.

First up, let me reiterate that this is NOT a get-rich-quick kinda program. If you think all you need to do is publish one ad and wait for the bookings to roll in? This is NOT the course for you.

Learning how to build, manage, and optimize a campaign takes time (and we don’t even start until you’ve worked through some numbers and set some goals first).

But if you’re willing to show up and do the work, you can feasibly make your money back within 2-3 months of launching your ads.

This totally depends on your revenue goal and how far you have to go to achieve it. To be blunt, the more money you wanna make? The more you’ll need to spend.

We’ll work together in Module 1 to plan a realistic budget based on your personal revenue goals AND we’ll do all the math to make sure your ads are profitable.

But as a baseline, I recommend budgeting around $600 per month for at least three months (remember, paid ads take time).

I know that might seem really scary, but sometimes it takes money to make big things happen. And my goal is for this to be HUGE for you!

Nope, sorry. There’s no guarantee when running paid ads. 

But here’s the thing:

Your business had costs, probably before you even made a dime.

Licenses and certifications…
Stocking supplies…
Buying new equipment…
Renting a space…

All those costs had no guarantee of a return.

But they were essential to starting your business and paid ads are essential to growing it.

Listen, my goal for you inside the course is simple: get more customers and reach six-figure status. If that’s a goal for you too, then I invite you to join right now!

Here’s how to see if Fully Booked is worth the investment for you right now…

For most service-based businesses I work with, the average value of a new client over one year is anywhere from $750 to $3,000.

For example, if you’re an eyelash extension artist and you book a new client for a full set plus 6 fills, that’s worth about $750.

In that case, you would only need to book 3 new clients to make a profit!

Is that possible with this program? Absolutely!

Tiffany, a lash and makeup artist in Massachusetts, has already booked 9 new clients in just 6 weeks.

So if you’re on the fence about this investment, here’s what you need to know:

#1 – Yes, this is an investment and that can be really scary. Your feelings are totally valid and I’m not going to shy you away from them.

#2 – Investment means investment. You are doing this for the long haul. The examples above? Those are all short-term results. Imagine what they can do/are doing with what they learned from that initial investment.

This isn’t an “I build you a fire and you’re comfy + cozy for one night” type of thing…

This is an “I teach you how to put fuel on the fire of your business so you can burn red hot for years to come” type of thing.

And just like you spent time, money, and energy on learning to be a lash artist, PMU artist, photographer, etc…

Learning the skill of ads requires some upfront investment of time, money, and energy as well.

Is it worth it?

If you started your business because it was something you were good at, but now you know you…

✓ are in it for the long haul

✓ want peace of mind when it comes to where new clients are coming from

✓ are serious about scaling your business to six-figures or more

Then I want to personally invite you to join Fully Booked!

Some experience with ads is helpful, whether that’s just boosting a few posts on Instagram or playing around with Google Ads in the past. But even if you have no experience with paid ads, you can definitely still sign up.

I’ll be walking you through everything you need to know in a simple, step-by-step approach.

Now… This doesn’t mean it’ll be easy. Or that you’ll breeze through the modules and be raking in the cash in the next week. 

(side note: anyone promising you that is grossly exaggerating)

What this means is that you’re going to learn a new skill. You might pick up on some parts of the content really quickly. While other aspects may be a little more complicated.

But I’ve got your back every step of the way.

With 3 private coaching calls to get personal help, tech tutorials, and an introduction module just to walk you through the Customer Journey and how to run ads that reach folks at any stage, you’re going to be supported throughout this program. 

Of course, if you need some extra attention in between calls, I’ve got your back. And I invite you to hop on over to our private FB group to tag me with your question.

Remember, we’re all in this together and working towards the same goal. Your question is likely someone else’s question, so don’t be shy! 

There’s no two ways about it — learning a new skill takes time AND practice. If you wanna get good at something, you’ve gotta put in the work. Paid ads are no exception.

With that said, it will likely take about 6 weeks to get all of your campaigns set up and launched, and you can expect to spend anywhere from 2-4 hours each week on lessons and implementation.

But the work doesn’t stop once your ads are running…

Paid ads are not a “set-it-and-forget-it” type deal, so once you’ve got everything up, you’ll need to spend about an hour each week maintaining your ads.

Sounds like a big commitment, right? Sure. But it’ll be totally worth it once your clients start booking themselves in on autopilot!

And don’t forget! You’ve got 3 private coaching calls with me to keep you on track and help you optimize your ads.

If you’re just starting out and the only clients you’ve served are friends and family, this program will NOT be a good fit for you. 

However, I invite you to come back and join us once you’ve been in business for at least one full year and you’re consistently earning at least $3,000 per month.

Here’s why:

Paid ads are not a magic bullet. They are simply a tool to get more eyes on your business. But if you’re struggling to make a living, “more eyes” isn’t always the answer…⁣

If your offer isn’t great, or if you aren’t completely clear yet on what it is and who it’s for, getting your business in front of more people won’t help.

So before you sink whatever spare cash you have into boosting your latest Instagram post, ask yourself these 3 questions:

#1 — Do you have proof that your offer can sell?

Have you been able to book clients that aren’t friends and family? If so, have these clients been really excited about the service you provide and thrilled with their results?

This is really important because paid ads are meant to be like putting fuel on the fire. You need to have that spark first!⁣

#2 — Are you totally clear on who your ideal client is, what they want, and why they want it?

I’m not talking about where they live or how old they are or what the benefit of your service is.

Do you know what their situation is and what sort of transformation they want?

Cuz people don’t just want the “thing” you’re selling — what they want is to make their life better.

If you can’t communicate that to your potential clients in a way they can relate to, paid ads won’t help.

#3 — Lastly, can you commit to spending around $600 per month for at least 3 months?⁣

That amount might be uncomfortable, but let’s say you invest that money and don’t make it all back…

Will your business fold? Will you lose everything?

If your finances are fragile and losing $1,800 will ruin you, don’t even think about running paid ads right now. ⁣Instead, focus on managing your money and getting your business to a place of stability.

Because paid ads are NOT a get-rich-quick solution. I absolutely believe that paid ads can get you more clients but it can take 30-90 days to work out the kinks and figure out what works best for you.

Like I’ve been mentioning, this is a course AND coaching program. I want to be sure that the people joining this program are positioned in the right spot to blow up their businesses with ads.

This is NOT going to be the thing you need to stop your business from going broke tomorrow…

But it is the thing that is going to take the sparks you have right now and turn them into a full-on fire.

I want to make sure you’re ready. And that your business can handle the success you see with ads.

The application only takes 5 minutes to complete and I’d love to see if you’re the right fit, so scroll down and apply!

I know investing in your business is scary. That’s why I offer a 14-day refund policy.

That means you can purchase Fully Booked right now, go through the available modules, and even attend your first coaching call with me. If you decide it’s not the direction you want to take your business?

No problem. Just email me within 14 days and I’ll refund your money. That’s just the right thing to do.

OH HEY, HAVE WE MET?

I'm Deirdre Andrews

I'm a digital marketing strategist with nearly 20 years of experience (seriously). I’ve managed campaigns for big brands like Microsoft, Porsche, Audi, and Hard Rock.

But I hate working in an office and corporate advertising is not what makes me happy.

The most fulfilling campaigns I’ve ever worked on have been for my own family business — a dance school! Helping my brother and his wife grow their business into what is now one of the top dance schools in our city is the most rewarding thing I’ve ever done.

That’s why I want to help other local business owners!

When I’m not geeking out over ads, I can be found cuddling my cats (Na’ima, Priya and Padma), sipping a Gin & Tonic and reading the latest Cormoran Strike novel.

STEP UP YOUR ONLINE MARKETING GAME AND GET

Build, launch, and optimize a holistic paid ads campaign. Scale your local business to $100,000 or more!

STEP UP YOUR ONLINE MARKETING GAME AND GET

Build, launch, and optimize a holistic paid ads campaign. Get your calendar fully booked up with the right clients. Scale your business to $100,000 or more!

TERMS & CONDITIONS

© 2023 Define Marketing by Deirdre Andrews