Great question! Most marketing courses focus on how to do ONE thing on ONE platform… Like how to run Facebook Ads or how to grow your TikTok following.

But the way people making purchase decisions is evolving and I believe that putting all your eggs in one basket is an old school way of thinking.

So instead of teaching you how to get really good at one type of ad, I’m going to teach you how to get different types of ads working together to guide your potential customers from browser to buyer.

We’re covering Google Display Ads, Google Search Ads, Facebook Ads and Instagram Ads.

This might seem more complicated, but I’ve got a system where these all work super well together to get your calendar booked up.

And after 6 weeks, you’ll see just how this will get you to your 6-figure goals!

You betcha! This is an in-depth training program with tons of tutorials. You’ll be able to watch over my shoulder as I walk you through how to set up your Google Ads, Facebook Ads, and Instagram Ads step by step.

You’ll have access to beginner Tech Tutorials covering things like how to set up your Google Analytics account and how to install your Facebook pixel. 

We’ll also cover more advanced tactics such as setting up custom conversion tracking with Google Tag Manager. 

First up, let me reiterate that this is NOT a get-rich-quick kinda program. If you think all you need to do is publish one ad and wait for the bookings to roll in? This is NOT the course for you.

Learning how to build, manage, and optimize a campaign takes time (and we don’t even start until you’ve worked through some numbers and set some goals first).

But if you’re willing to show up and do the work, you can feasibly make your money back within 3 months of launching your ads.

This totally depends on your revenue goal and how far you have to go to achieve it. To be blunt, the more money you wanna make? The more you’ll need to spend.

We’ll work together in Module 1 to plan a realistic budget based on your personal revenue goals AND we’ll do all the math to make sure your ads are profitable.

But as a baseline, I recommend budgeting $500-$600 per month for at least three months (remember, paid ads take time).

I know that might seem really scary, but sometimes it takes money to make big things happen. And my goal is for this to be HUGE for you!

Nope, sorry. There’s no guarantee when running paid ads. 

But here’s the thing:

Your business had costs, probably before you even made a dime.

Licenses and certifications…
Stocking supplies…
Buying new equipment…
Renting a space…

All those costs had no guarantee of a return.

But they were essential to starting your business and paid ads are essential to growing it.

Listen, my goal for you inside the course is simple: get more customers and reach six-figure status. If that’s a goal for you too, then I invite you to join right now!

Here’s how to see if Fully Booked is worth the investment for you right now…

For most service-based businesses I work with, the average value of a new client over one year is anywhere from $500 to $3,000.

For example, if you’re an eyelash extension artist and you book a new client for a full set plus 3 fills, that’s worth about $500.

In that case, you would only need to book 2 new clients to make your money back!

Is that possible with this program? Absolutely!

Tiffany, a lash and makeup artist in Massachusetts, has already booked 9 new clients in just 6 weeks.

Or maybe you’re a photographer (wedding, boudoir, portrait, or otherwise). If your packages go for $1,800 and up you’d only need to book 1 new client.

Kathy, a wedding photographer, booked 14 elopement sessions within 2 months.

So if you’re on the fence about this investment, here’s what you need to know:

#1 – Yes, this is an investment and that can be really scary. Your feelings are totally valid and I’m not going to shy you away from them.

#2 – Investment means investment. You are doing this for the long haul. The examples above? Those are all short-term results. Imagine what they can do/are doing with what they learned from that initial investment.

This isn’t an “I build you a fire and you’re comfy + cozy for one night” type of thing…

This is an “I teach you how to put fuel on the fire of your business so you can burn red hot for years to come” type of thing.

And just like you spent time, money, and energy on learning to be a lash artist, PMU artist, photographer, etc…

Learning the skill of ads requires some upfront investment of time, money, and energy as well.

Is it worth it?

If you started your business because it was something you were good at, but now you know you…

✓ are in it for the long haul

✓ want peace of mind when it comes to where new clients are coming from

✓ are serious about scaling your business to six-figures or more

Then I want to personally invite you to join Fully Booked!

You’re in luck! This is a beginner-level course. Even if you have no experience with paid ads, you can definitely sign up.

I’ll be walking you through everything you need to know in a simple, step-by-step approach.

Now… This doesn’t mean it’ll be easy. Or that you’ll breeze through the modules and be raking in the cash in the next week. 

(side note: anyone promising you that is grossly exaggerating)

What this means is that you’re going to learn a new skill. You might pick up on some parts of the content really quickly. While other aspects may be a little more complicated.

But I’ve got your back every step of the way.

With tech tutorials, a private support group, and an introduction module just to walk you through “the customer journey” and how to run ads that reach folks at any stage… You’re going to be supported throughout the program.

Of course, if you really want some extra attention and hand-holding, you can book a 50-minute 1:1 session with me (paid, of course) where we’ll take a really close look at your business goals and budget, and even review your ads.

There’s no two ways about it — learning a new skill takes time AND practice. If you wanna get good at something, you’ve gotta put in the work. Paid ads are no exception.

With that said, Fully Booked takes about 6-8 weeks to complete and you can expect to spend anywhere from 2-4 hours each week on lessons and implementation.

The pre-recorded video modules are released one week at a time so you don’t get overwhelmed.

But the work doesn’t stop once you finish the course and your ads are running…

Paid ads are not a “set-it-and-forget-it” type deal, so once you’ve got everything up and running, you’ll need to spend about an hour each week maintaining your ads.

Sounds like a big commitment, right? Sure. But it’ll be totally worth it once your clients start booking themselves in on autopilot!

If you’re just starting out and the only clients you’ve served are friends and family, this program will NOT be a good fit for you. 

However, I invite you to come back and join us once you’ve been in business for at least one full year and you’re consistently earning at least $3,000 per month.

Here’s why:

Paid ads are not a magic bullet. They are simply a tool to get more eyes on your business. But if you’re struggling to make a living, “more eyes” isn’t always the answer…⁣

If your offer isn’t great, or if you aren’t completely clear yet on what it is and who it’s for, getting your business in front of more people won’t help.

So before you sink whatever spare cash you have into boosting your latest Instagram post, ask yourself these 3 questions:

#1 — Do you have proof that your offer can sell?

Have you been able to book clients that aren’t friends and family? If so, have these clients been really excited about the service you provide and thrilled with their results?

This is really important because paid ads are meant to be like putting fuel on the fire. You need to have that spark first!⁣

#2 — Are you totally clear on who your ideal client is, what they want, and why they want it?

I’m not talking about where they live or how old they are or what the benefit of your service is.

Do you know what their situation is and what sort of transformation they want?

Cuz people don’t just want the “thing” you’re selling — what they want is to make their life better.

If you can’t communicate that to your potential clients in a way they can relate to, paid ads won’t help.

#3 — Lastly, can you commit to spending around $500-$600 per month for at least 3 months?⁣

That amount might be uncomfortable, but let’s say you invest that money and don’t make it all back…

Will your business fold? Will you lose everything?

If your finances are fragile and losing $1,500 will ruin you, don’t even think about running paid ads right now. ⁣Instead, focus on managing your money and getting your business to a place of stability.

Because paid ads are NOT a get-rich-quick solution. I absolutely believe that paid ads can get you more clients but it can 30-90 days to work out the kinks and figure out what works best for you.

I know investing in your business is scary. That’s why I offer a 21-day refund policy.

That means you can purchase Fully Booked right now, go through the available modules, ask questions in the private Facebook group, and if you decide it’s not the direction you want to take your business?

No problem. Just email me within 21 days I’ll refund your money. That’s just the right thing to do.