Grow your business to 6-figures & beyond
Book new clients on autopilot. Pay yourself a salary. Get your free time back. It’s all possible with the right paid ads.
The number of clients on your books dictates everything...
Whether you want to:
- Start taking home an actual paycheck
- Buy new equipment for your biz
- Hire staff to help you out
- Attend a new training to upgrade your skills
The number of clients you have on your books has the last say in whether any of that actually happens.
But chances are, you already know that…
Chances are, you’ve checked off at least a few of these boxes since you first started selling your service:
sound familiar?
- You've undercharged your first few clients (or offered a last-minute discount) just to close the deal
- Offered a Groupon deal in hopes of getting long-term customers only to met by a one-and-done discount gals
- Handed out business cards to friends + family asking them to spread the word only to see them later in their junk drawer
- Boosted a few Facebook or Instagram posts with no real results and felt like it was a total waste of time and money
- Realized you really don’t know how much $$ you need to make to support the biz and yourself (or family, too!)
- Had your best week ever but it all went back into the business and you couldn’t even treat yourself for all your hard work
YIKES! IT'S TIME TO MAKE A CHANGE...
It's Time to Start Getting the Clients You Need!
DREAM WITH ME...
Imagine waking up, seeing the bookings on your calendar, and doing what you do best without stressing over where your next client is coming from.
What would that mean for your business? For your quality of life?
SIX-FIGURE STATUS
You did it! It feels so good, doesn’t it? You actually learned how to make the money your family needs and do what you love and are insanely good at...
And you did it without Groupons, DMs, or working every minute of the day.
Social HOURS
Holy crap! You have time for hobbies again.
Your friend just called to ask if you’re free for karaoke tonight and you’ll definitely be there cheering!
No need to even stress about spending time chasing down new clients.
A sense of pride
You did everything it took to build your business with quality and love.
You’re proud to share your talent with your community. And that “new booking” email never gets old cuz you know that what you offer is amazing.
What a great feeling compared to doing everything with resentment because you charged too low or worked too hard to get the client in the first place.
TIME WITH FAMILY
The guilt of not finding balance is (mostly) gone. You’re a better person for the people that need you and you now have space to:
✓ Play with your kiddos instead of asking them for 5 more minutes.
✓ Hug your partner without running off the next thing so quickly.
✓ Take care of yourself!
how to book 5-20 new clients
Every month on autopilot
and get the life you deserve...
Yes. It’s actually possible! In fact, it’s never been easier to grow a service-based business like yours to 6-figures and beyond.
Online, we are everywhere.
We’re living in a digital world!
- Watching videos on YouTube...
- Looking up stuff on Google...
- Scrolling through Instagram...
- Commenting on Facebook...
How many times have you looked something up on Google, closed the tab, opened up your FB, and then seen an ad... for that very thing you just looked up?
That’s not a coincidence. You're being followed across platforms and devices.
Believe it or not, this is a really simple paid ads strategy that some savvy business owner is using to:
- Make sure you're aware that they exist
- Get you interested in what they’re selling
- Convince you to buy... from them!
Here's where things get super exciting...
Your potential clients are living in this same online world.
And you can use the same holistic paid ads approach to finally create the buzz (and bookings) you need in order for your business to start thriving!
INTRODUCING...
Fully Booked!
Learn everything you need to finally start booking new clients on autopilot through paid ads.
Join an intimate group of small business owners
with unprecedented support!
"Last year Deirdre helped me set up my paid ads and it has completely changed my business! I just finished renovating a brand new space and I've hired additional staff."
"I’ve already booked 15 new clients in 6 weeks! It’s so great to have clients just booking themselves in online while I focus on running my business. Thank you, Deirdre!"
OK... What exactly IS Fully Booked?
an in-depth 6-week paid ads training program
You’ll learn everything you need to know to create a campaign that works and finally start getting your calendar booked up.
I’ll guide you through the stages of the customer journey and show you how your ads should meet people at every step. Then, we’ll create a marketing plan based on your goals and set a realistic budget to match.
And together, we’ll walk through setting up your Google, Facebook, and Instagram Ads, step-by-step.
No more struggling. No more worrying. No more wasting time.
MODULE ONE
Goal Setting & Budget Planning
I never want you to spend money without having a plan first. Before we do anything, you’ll set your goals and budget.
In module one, you're going to learn:
- How to set a strategic revenue goal for your business
- How to set an ads target based on that revenue goal
- How to plan a realistic (and profitable) marketing budget
- How to price your services and manage your profits
MODULE TWO
Creating Awareness with Display Ads
Different ads serve different purposes. Learn how to get your biz out there and become a local favourite with Display Ads.
In module two, you're going to learn:
- The pros and cons of all the different types of Display Ads
- How to use them to create massive visibility for your biz
- How to set up your Google Display Ads
- How to set up your Facebook and Instagram Ads
MODULE THREE
Capturing Interest with Search Ads
Google Ads are the internet's best-kept secret. I'll show you how to use them as your secret weapon!
In module three, you're going to learn:
- What Google Ads are and how they work
- How to target the people searching for what you sell
- How to set up your Google Ads campaign step by step
- How to write ads that get the click (and the sale)
MODULE four
Driving Action with Remarketing Ads
This is where you'll start making money! You'll set up a true ecosystem where your ads work together to get the booking.
In module four, you're going to learn:
- What remarketing ads are and how they work
- How to follow up with people who have visited your website
- What you MUST include in your remarketing ads
- How to set up your ads on Google, Facebook & Instagram
MODULE FIVE
Optimizing for Maximum Results
Ok, your ads are all set up. Now what? Here's where you'll learn how to keep your ads running smoothly.
In module five, you're going to learn:
- What all those numbers in your ads dashboard mean
- How to figure out what's working and fix what isn't
- How to optimize your website to get more bookings
- Weekly and monthly maintenance tasks to stay on track
On top of all of that, you're also going to get access to a curated bonus suite to take you to the finish line faster...
LET'S DIVE INTO YOUR BONUSES
1
VIP Facebook Group
Fully Booked! comes with access to The VIP Club — a private Facebook group where I answer questions, the other members help cheer you on + give feedback, and we share popular topics that local businesses need to know.
You get lifetime access to the group which means you get continued support even after you’ve completed the program.
$297 value
Marketing Budget Calculator
Never start a campaign without a plan!
Use this Plug ‘n Play Budget Calculator to make sure you’re spending the right amount for the results you need and the resources you have.
Plus, you’ll get a clear idea of how much you can afford to pay per click and keep your ads profitable.
$97 value
2
3
Canva Ad Templates
Display Ads (Google, Facebook, Instagram) are super important for creating visibility of your brand.
But don’t stress… You don’t have to pay an expensive designer or spend hours trying to create your own ads from scratch.
Use these Canva templates instead and you’ll have your ads up and running in record time.
$297 value
Keyword + Ad Copy Examples
Google Ads target your potential clients by the “keywords” they’re searching. Choosing the right keywords can be stressful, so I’ve taken care of it for you!
This “Swipe File” includes a collection of keywords that are proven to get results (aka I use them for my private client campaigns.
Plus, I’ve thrown in a few ad copy samples for good measure (so you’re not stressing about what to write).
$97 value
4
5
3 Guest Expert Sessions
It takes PROFIT to run a successful business!
That’s why you’ll get access to RJ Connell’s Priced for Profit workshop all about how to price your services + Katie Scott’s More With Money training on the relationship between your business and personal finances.
Tara Walsh of The Lashpreneur also joins us to talk about optimizing your website to increase bookings.
$597 value
Fully Booked!
Learn everything you need to finally start booking new clients on autopilot through paid ads.
- Full 5-Module Course (Value $799)
- Keyword + Ad Examples (Value $97)
- Canva Ad Templates (Value $297)
- Profit Tracking Calculator (Value $97)
- 3 Guest Expert Sessions (Valued $597)
- Lifetime Group Support (Value $297)
You’re protected with our 100% risk-free money back guarantee
"I’ve booked 6 new clients in 3 weeks! I’m so happy I was able to get Deirdre’s help with my ads. The response has been amazing!"
"This is one of the only investments I've made where I've actually made my money back. So far I've booked 4 new clients!"
"I've booked 14 weddings with retainers paid up front in just 8 weeks and I've got a call tomorrow with another hot lead!"
You’re protected with our 100% risk-free money back guarantee
I know that investing in your business is scary as hell. That’s why I offer a 21-day refund policy. You can watch all of the available content and bonuses (modules are released bi-weekly) and you’ll even have time to join us for our first group coaching call!
And if it isn’t for you? Email me within 21 days and I’ll refund your fees in full. That’s just the right thing to do.
You don’t have to submit homework, but I do want to see that you’ve watched all available modules — you actually have to try!
“I just booked another new client! I’m so excited! That’s 9 new clients so far. I am so glad I made this investment!”
"Already getting new inquiries from my paid ads! Woo hoo, this is so exciting! Thank you, Deirdre!"
Are you a perfect fit?
- You're a small local business owner who sells a service (or two).
Maybe you’re a lash artist looking for more bookings or a wedding photographer hustling to fill your calendar for the season and beyond. Whatever the case, if you’ve got a service-based business, you’re going to get more clients and bookings with this program.
- You started your business because it was something you were good at, but now you’re in it for the long haul.
This isn’t just a “side hustle” to you. This is a full-blown, “I’m an entrepreneur and this is how I bring home the bacon” type business. In your mind, this isn’t going to fail and you’re willing to do scary stuff and LEARN NEW THINGS (!!) in order to make this work!
- You've been in business for at least 1 year, you’ve built up a reliable client base, and you're ready to throw fuel on the fire!
It’s totally cool if your client base is small — after all, we’re trying to grow it! — but you should at least have a circle of people who love what you do and are willing to PAY you for it.
This is important because paid ads are meant to be like putting fuel on the fire. You need to have that SPARK first!
- You work well in a group setting and you're excited to connect with other business owners on this same journey.
We want to cultivate an amazing group of passionate business owners who are equally invested in success!
"I've tripled my monthly revenue! My husband has started making jokes about retiring early."
"The peace of mind alone is worth it. It's so nice to NOT have to worry about how to get new clients."
"Thank you so much for putting together this training for small business owners like me!"
Fully Booked!
Learn everything you need to finally start booking new clients on autopilot through paid ads.
- Full 5-Module Course (Value $799)
- Ad Copy Swipe File (Value $97)
- Canva Ad Templates (Value $297)
- Profit Tracking Calculator (Value $97)
- 3 Guest Expert Sessions (Valued $597)
- Lifetime Group Support (Value $297)
You’re protected with our 100% risk-free money back guarantee
(the best stuents do)
I totally get it. You work really hard for every dollar and you don’t want to just throw it away because some lady on the internet told you to (I’m the lady on the internet, FYI).
Now, I know you’re not a marketer. And I know you don’t want to be one, either.
But if you need more clients and bookings, you’ve got to do something to get your name out there. Word of mouth will only take you so far.
In the old days, you would place your ad in the Yellow Pages (remember those?).
Now? It’s Google and Facebook (I know you’ve looked stuff up on both of those).
Paid ads for local businesses, when done right, can transform your business. Let me show you how to do them right.
There’s no guarantee when running paid ads. But here’s the thing:
Your business had costs. Probably before you even made a dime.
Licenses and certifications…
Stocking supplies…
Buying new equipment…
Renting a space…
All those costs with no guarantee of a return. But they were essential to starting. And paid ads are essential to growing!
The goal of this program is simple. Learn how to get customers. If that’s a goal for you too, then I invite you to apply.
Here’s how to see if Fully Booked! is worth the investment for you right now.
For most service-based businesses I work with, the average value of a new client over one year is anywhere from $500 to $3,000.
For example, if you’re an eyelash extension artist and you book a new client for a full set plus 3 fills, that’s worth about $500.
In that case, you would only need to book 2 new clients to make your money back!
Is that possible with this program? Absolutely!
Tiffany, a lash and makeup artist in Massachusetts, has already booked 9 new clients in just 6 weeks.
Samantha, another lash artist in Perth, Australia, booked 20 new clients in 2 months.
And Dreama-Destiny, a lash artist in southern Maryland, booked 42 new clients in 3 months.
Or maybe you’re a photographer (wedding, boudoir, portrait, or otherwise). If your packages go for $1,800 and up you’d only need to book 1 new client.
Kathy, a wedding photographer, booked 14 elopement sessions within 2 months.
John, a pet photographer, booked his first session within 3 days!
So if you’re on the fence about making this investment, here’s what you need to know:
#1 – Yes, this is investment and that can be really scary. Your feelings are totally valid and I’m not going to shy you away from them.
#2 – Investment means investment. You are doing this for the long haul. The examples above? Those are all short term results. Imagine what they can do/are doing with what they learned from that initial investment.
This isn’t a “I build you a fire and you’re comfy + cozy for one night” type of thing…
This is a “I teach you how to put fuel on the fire of your business so you can burn red hot for years to come” type of thing.
And just like you spent time, money, and energy on learning to be a lash artist, PMU artist, photographer, etc…
Learning the skill of ads requires some upfront investment of time, money, and energy as well.
Is it worth it?
If you started your business because it was something you were good at, but now you know you…
✓ are in it for the long haul
✓ have to stop working so hard for too little money
✓ want peace of mind when it comes to where new clients are coming from
Then I want to personally invite you to join Fully Booked!
First up, let me reiterate that this is NOT a get-rich-quick kinda program. If you’re hoping that ads are the miracle that will save your drowning business overnight, this program is NOT for you.
Learning how to build and manage a campaign takes time (and we don’t even start a campaign until you’ve worked through some numbers and set some goals first).
If you’re willing to show up and do the work, you can feasibly make your money back within 30 days of launching your ads.
But it’s not uncommon to start getting new bookings in as little as 2 weeks!
You’re in luck! This is a beginner level course. If you have no experience with paid ads, you should definitely apply.
I’ll be walking you through everything you need to know in a simple, step-by-step approach.
Now, this doesn’t mean this is easy. Or that you’ll breeze through the modules and be raking in the dough in the next week.
Side Note: Anyone promising you that is grossly exaggerating.
What this means is that you’re going to learn a new skill.
You might pick up on some parts of the content really quickly. While other aspects may be a little more complicated.
But I’ve got your back every step of the way. Just hop on over to our private FB group to tag me with your question!
Remember, we’re all in this together and working towards the same goal. Your question is likely someone else’s question, so don’t be shy!
No worries. You’ve got 21 days to go through the course materials to see if they’re the right fit for your business. You can even join us for our first group coaching call!
If you’re not 100% thrilled with everything, just let me know and I’ll refund your entire purchase. That’s just the right thing to do.
But just a heads up… I will ask to see that you’ve watched all of the available content. You do actually have to make an effort.
Fully Booked!
Learn everything you need to finally start booking new clients on autopilot through paid ads.
- Full 5-Module Course (Value $799)
- Ad Budget Calculator (Value $37)
- Canva Ad Templates (Value $297)
- Profit Tracking Calculator (Value $97)
- 3 Guest Expert Sessions (Valued $597)
- Lifetime Group Support (Value $297)
You’re protected with our 100% risk-free money back guarantee!
"Deirdre helped me set up my paid ads last summer. Even with the pandemic and all the lockdowns I still hit $75k in revenue!"
"I look forward to every single one of Deirdre's lessons. I have excelled so much in my business ever since I met her!"
