CALLING ALL BEAUTY BIZ OWNERS WHO WANT MORE BOOKINGS

READY TO GROW YOUR BEAUTY BUSINESS
TO $10,000 or more PER MONTH?

Get more customers through your door with Google Ads

Your ideal clients are searching for you — ready to book. Get in front of them. Right this second.

I have a question for you...

What’s the difference between a business owner with a fully booked calendar and one stuck hustling for new clients all day, every day?

THE ANSWER:
Quality traffic to their website every. single. day.

If you're a service-based beauty business owner wondering where your next client is coming from...

Now is the time to stop wondering and start being proactive about how people are finding you online.

If you’ve been telling yourself that you’re going to make online marketing a bigger priority, but before now, you were never really sure what to focus on…

Now is the time to set your business up for a steady stream of online traffic and a booked-out calendar.

It's all possible with Google Ads.

PRAISE FOR GOOGLE ADS ACADEMY

I love this course so far! For someone learning Google Ads for the first time the videos are very thorough.

DEMI PAPAS, LASH EXTENSION ARTIST

SO MUCH IS POSSIBLE WITH GOOGLE ADS!

Dream with me...

SIX-FIGURE STATUS

It feels so good, doesn’t it? You actually figured out this online marketing thing and now your business is bringing in the kind of money your family needs (all while doing a job you really love). Amazing, my friend!

And you did it without Groupon deals, chasing people in the DMs, or working every single second of the day.

SOCIAL HOURS

Holy crap! You have time for hobbies again! Your friend just called to ask if you’re free for karaoke tonight and while you won’t be singing, you’ll definitely be there cheering on all those brave souls!

No need to estress about spending that time chasing down new clients.

A SENSE OF PRIDE

You did everything it took to build your business with quality. You’re proud to share your talent. And that “new booking” alert never gets old cuz you know that what you offer is amazing!

What a great feeling compared to doing everything with resentment because you didn't charge enough or worked too hard to get the client in the first place.

MORE TIME WITH FAMILY

The guilt of not finding balance is (mostly) gone. You’re a better person for the people that need you. And you have time to...

… be at your kiddo's soccer game every Saturday

… spend a weekend away with your partner

… dote on yourself the way you dote on your clients

SIX-FIGURE STATUS

SOCIAL HOURS + NETFLIX BINGES

It feels so good, doesn’t it? You figured out this online marketing thing and now your business is bringing in the kind of money your family needs (all while doing a job you really love).

And you did it without Groupon deals, chasing people in the DMs, or working every single second of the day.

You have time for hobbies again! Your friend just called to ask if you’re free for karaoke tonight and while you won’t be singing, you’ll definitely be there cheering on all those brave souls!

No need to even stress about spending that time chasing down new clients.

A SENSE OF PRIDE

MORE TIME WITH FAMILY

No more resentment because you charged too low or worked too hard to get the client in the first place...

You’re proud to share your talent with your community. And that “new booking” alert never gets old cuz you know that what you offer is amazing!

The guilt of not finding balance is (mostly) gone and you’re a better person for the people that need you.

You have more time to be at your kiddo's soccer games,
spend a weekend away with your partner and dote on yourself the way you dote on your clients.

You haven't just improved your business... You've improved your whole quality of life!

It’s all possible when you prioritize learning how to book clients on autopilot with google ads

So! Why Google Ads?
Because they're profitable!

When it comes to promoting a local business, Google Ads are hands down my absolute favourite! What makes them so POWERFUL is the way they’re able to target your ideal clients.

Instead of “pushing” your ad out in front of people who may or may not be interested in what you offer (like with Facebook and Instagram Ads)…

You’re targeting people who are SEARCHING for your service right now and putting your business directly within their search results.

That's why conversion rates on Google Ads can be up to
3 times higher than on Facebook or Instagram Ads!

Client - Anita Corder

"I set up my ads last summer and I ended the year with $112,243 in revenue!"

ANITA CORDER | LASH ARTIST

Client - Albina Zoff

"I've excelled so much in my business ever since I met Deirdre!"

ALBINA ZOFF | PMU ARTIST

Ready to learn Google Ads?

LAUNCH YOUR CAMPAIGN IN JUST A FEW DAYS AND START BOOKING NEW CLIENTS ON AUTOPILOT

PAY IN FULL

$150

Best Value!

2 payments

$82

Cashflow Friendly

"I want to cry right now. I've had 11 new client bookings in 4 weeks. Deirdre is a Google Ads Goddess!!"

KELSEY SPEROS | LASH ARTIST

"I'm a member of the $100K club! Never in my wildest dreams did I think that would happen. This is proof that ads work!"

SARAH SHIRLEY | PMU ARTIST

Step-by-Step Course

GOOGLE ADS FUNDAMENTALS

Learn about The Customer Journey and how it plays a role in everything you should be doing to grow your business. Get access to the private Facebook support group, too.

TECH SETUP + CONVERSION TRACKING

Never spend money without having a plan first. In this module, you’ll learn how to set a realistic marketing budget based on your revenue goals. Then you'll set a strategic advertising target with profit in mind.

BUILDING YOUR GOOGLE ADS CAMPAIGN

People can't buy from you if they aren't aware you exist. Learn how to get your business out there and become a local favourite with an awareness campaign. We'll cover Google Display, Facebook, and Instagram Ads.

MEASURING YOUR CAMPAIGN RESULTS

Google Search Ads are your very best weapon to get your business in front of people who are actively searching for what you offer. You'll learn how to target your ideal clients by the keywords they're searching and put your ad directly within their Google results.

OPTIMIZING FOR SUCCESS

Success with Google Ads doesn't always come overnight. In this unit, you'll learn how to figure out what's working, how to fix what isn't, and how to maximize your profits. We'll also cover weekly and monthly maintenance tasks to stay on track.

{Photo of Kathy Beaver, Legacy & Legend}

"I've booked 14 elopements with retainers paid up front in 8 weeks and I've got a call tomorrow with another hot lead!"

KATHY BEAVER | WEDDING PHOTOGRAPHER

Jamila Manuel, Lash Artist

"I’ve booked 6 new clients in 3 weeks! I’m so happy I was able to get Deirdre’s help. The response has been amazing!"

MILA MANUEL | LASH ARTIST

Who doesn't love bonuses??

01

KEYWORD + AD COPY SWIPE FILE ($97 VALUE)

Google Search Ads target potential clients by the “keywords” they’re searching. Choosing the right keywords can be stressful, so I’ve taken care of it for you! This “Swipe File” includes a collection of keywords that are proven to get results. Plus, I’ve thrown in a few ad copy samples for good measure.

02

WEEKLY + MONTHLY OPTIMIZATION CHECKLIST

Get my expert eyes on your ads! Once you’ve made it through all of the lessons and got your campaigns all set up (Display, Search, and Retargeting), I’ll go through everything with a fine-tooth comb give you my personalized feedback on your stats and metrics. This is going to get you 100% confident that it’s all done right.

03

CANVA BANNER AD TEMPLATES ($297 VALUE)

Display Ads (Google, Facebook, Instagram) are super important for creating visibility for your brand. But don’t stress… You don’t have to pay an expensive designer or spend hours trying to create your own ads from scratch. Use these Canva templates instead and you’ll have your ads up and running in record time.

IS GOOGLE ADS ACADEMY RIGHT FOR YOU?

This course is a MUST if...

"Already getting new inquiries from my paid ads! Woo hoo, this is so exciting!"

MEGAN BREUKELMAN | PHOTOGRAPHER

"I've booked 9 new clients so far. I am so glad I made this investment!”

SIDNEY GRAHAM | SKINCARE SPECIALIST

Ready to learn Google Ads?

LAUNCH YOUR GOOGLE ADS CAMPAIGN IN JUST A FEW DAYS AND START BOOKING NEW CLIENTS ON AUTOPILOT​

PAY IN FULL

$150

Best Value!

2 payments

$82

Cashflow Friendly

Mya Williams, Lash Artist

"Thank you for putting together this course for small business owners like me!"

MYA WILLIAMS | LASH ARTIST

"I've tripled my revenue! My husband has started making jokes about retiring early."

DREAMA-DESTINY HART | LASH ARTIST

Frequently Asked Questions

Great question! Most marketing courses focus on how to do ONE thing on ONE platform… Like how to run Facebook Ads or how to grow your TikTok following.

But the way people making purchase decisions is evolving and I believe that putting all your eggs in one basket is an old school way of thinking.

So instead of teaching you how to get really good at one type of ad, I’m going to teach you how to get different types of ads working together to guide your potential customers from browser to buyer.

We’re covering Google Display Ads, Google Search Ads, Facebook Ads and Instagram Ads.

This might seem more complicated, but I’ve got a system where these all work super well together to get your calendar booked up and get you closer to your 6-figure goals!

Bonus! I’ve added in a LOT of support (like private 1:1 coaching calls) to make sure you don’t just join the program, you work through it and get your ads set up RIGHT so you can use everything you learn from me and see results for years to come!

You betcha! This is a step-by-step course with tons of tutorials. You’ll be able to watch over my shoulder as I walk you through how to set up your Google Ads.

You’ll have access to beginner Tech Tutorials covering things like how to set up your Google Analytics account and and conversion tracking.

This is going to get you 100% confident that it’s all done right.

This totally depends on your revenue goal and how far you have to go to achieve it. To be blunt, the more money you wanna make? The more you’ll need to spend.

But as a baseline, I recommend budgeting around $15 to $20 per day for at least 2-3 months (remember, paid ads take time).

I know that might seem scary, but sometimes it takes money to make big things happen. And my goal is for this to be HUGE for you!

Nope, sorry. There’s no guarantee when running paid ads. 

But here’s the thing:

Your business had costs, probably before you even made a dime.

Licenses and certifications…
Stocking supplies…
Buying new equipment…
Renting a space…

All those costs had no guarantee of a return.

But they were essential to starting your business and paid ads are essential to growing it.

Listen, my goal for you inside the course is simple: get more customers and reach six-figure status. If that’s a goal for you too, then I invite you to join right now!

Some experience with ads is helpful, whether that’s just boosting a few posts on Instagram or playing around with Google Ads in the past. But even if you have no experience with paid ads, you can definitely still sign up.

I’ll be walking you through everything you need to know in a simple, step-by-step approach.

There’s no two ways about it — learning a new skill takes time AND practice. If you wanna get good at something, you’ve gotta put in the work. Paid ads are no exception.

With that said, you should be able to get through this course in no more than 2-3 hours and you can definitely get your ads set up in one weekend.

But the work doesn’t stop once your ads are running…

You’ll need to spend about an hour each week maintaining your ads.

Sounds like a big commitment, right? Sure. But it’ll be totally worth it once your clients start booking themselves in on autopilot!

If you’re just starting out and the only clients you’ve served are friends and family, this program will NOT be a good fit for you. 

However, I invite you to come back and join us once you’ve been in business for at least one full year and you’re consistently earning at least $3,000 per month.

Here’s why:

Paid ads are not a magic bullet. They are simply a tool to get more eyes on your business. But if you’re struggling to make a living, “more eyes” isn’t always the answer…⁣

If your offer isn’t great, or if you aren’t completely clear yet on what it is and who it’s for, getting your business in front of more people won’t help.

So before you sink whatever spare cash you have into boosting your latest Instagram post, ask yourself these 3 questions:

#1 — Do you have proof that your offer can sell?

Have you been able to book clients that aren’t friends and family? If so, have these clients been really excited about the service you provide and thrilled with their results?

This is really important because paid ads are meant to be like putting fuel on the fire. You need to have that spark first!⁣

#2 — Are you totally clear on who your ideal client is, what they want, and why they want it?

I’m not talking about where they live or how old they are or what the benefit of your service is.

Do you know what their situation is and what sort of transformation they want?

Cuz people don’t just want the “thing” you’re selling — what they want is to make their life better.

If you can’t communicate that to your potential clients in a way they can relate to, paid ads won’t help.

#3 — Lastly, can you commit to spending around $450 per month for at least 2-3 months?⁣

That amount might be uncomfortable, but let’s say you invest that money and don’t make it all back…

Will your business fold? Will you lose everything?

If your finances are fragile and losing $1,000 will ruin you, don’t even think about running paid ads right now. ⁣Instead, focus on managing your money and getting your business to a place of stability.

Because paid ads are NOT a get-rich-quick solution. I absolutely believe that paid ads can get you more clients but it can take 30-60 days to work out the kinks and figure out what works best for you.

Oops! If you don’t have your own website, this course isn’t for you. Come back when you’ve got something set up on Squarespace, Wix or WordPress.

OH HEY, HAVE WE MET?

I'm Deirdre Andrews

I'm a digital marketing strategist with nearly 20 years of experience (seriously). I’ve managed campaigns for big brands like Microsoft, Porsche, Audi, and Hard Rock.

But I hate working in an office and corporate advertising is not what makes me happy.

The most fulfilling campaigns I’ve ever worked on have been for my own family business — a dance school! Helping my brother and his wife grow their business into what is now one of the top dance schools in our city is the most rewarding thing I’ve ever done.

That’s why I want to help other local business owners!

When I’m not geeking out over ads, I can be found cuddling my cats (Na’ima, Priya and Padma), sipping a Gin & Tonic and reading the latest Cormoran Strike novel.

STEP UP YOUR ONLINE MARKETING GAME AND GET

Build, launch, and optimize a holistic paid ads campaign. Scale your local business to $100,000 or more!

STEP UP YOUR ONLINE MARKETING GAME AND GET

Build, launch, and optimize a holistic paid ads campaign. Get your calendar fully booked up with the right clients. Scale your business to $100,000 or more!

TERMS & CONDITIONS

© 2024 Define Marketing by Deirdre Andrews