fbpx

SEARCH ENGINE SUPERSTARS

What’s the difference between a business owner with a fully booked calendar and money in the bank...

... and a business owner stuck hustling for sales all day, every day, who feels like they can’t step away from their phone for 1 second without losing out on a new client?

The answer:

Quality traffic to their website
every. single. day.

If you’re a service-based business owner wondering where your next client is coming from...

  • like a lash or brow artist hustling to run your studio by yourself
  • or a salon owner scrambling to fill your chairs
  • or a photographer grinding to get new bookings
  • or a dance studio owner frantically trying to fill up your summer classes

Now is the time to stop wondering and start being proactive about how people are finding you online.

If nothing else, 2020 has been a giant wake up call showing just how important it is to have an online presence in times like this.

If you’ve been telling yourself that you’re going to make online marketing a bigger priority, but before now, there was never any time to focus on it…

Now is the time to set your business up for a steady stream of online traffic and a booked-out calendar.

ENTER:

Google Ads

Why Google Ads? Because they’re profitable!

Unlike other online marketing platforms (like Facebook and Instagram) where you’re targeting people based on their general interests, Google Ads have a secret power…

The power of INTENT! That’s right… you’re targeting people who intend to make a purchase and they’re actively searching for what YOU have to offer!

IMAGINE...

a steady flow of visitors to your website, each person in the market for your service and ready to buy.

Introducing my signature program,

Search Engine Superstars

Search Engine Superstars is the step-by-step system that teaches creative, service-based business owners how to build, launch and optimize a Search Engine Marketing campaign (Google Ads) from A-Z. 

I’m going to walk you through the exact, step-by-step
process I use with my own private clients

that has them seeing results like $300,000 fiscal years and every spot in their calendar snatched the eff up.

By the end of this program, you’re going to build and launch a Google Ads search campaign from start to finish…

One that gets your business out into the world, directly in front of the people who don’t just want what you’re offering… They NEED it!

Because you can’t sell your stuff if nobody knows about it, amirite?

But if it were that easy, everybody would be doing it.

When it comes to actually building out your campaign…

Well, just like learning a new IG-inspired makeup technique, it can be hard to apply what you’re learning in real life. No matter how many YouTube tutorials you watch, you just can’t seem to get it right!

And that’s why I want to share my Google Ads campaign secrets with CREATIVE BUSINESSES LIKE youRS… because they're proven to work!

Let me tell you a story…

How I grew my family business by 210%​

My brother and his wife started their own local business (a dance studio) around the time I was finishing up my degree in Advertising Management.⁣⁣⁣⁣⁣

⁣⁣Things started out with a bang, but within a year or so the business began to lose momentum.⁣⁣⁣

⁣⁣Their steady flow of customers had become more like a trickle and my brother and his wife were beginning to worry that business would soon dry up altogether.⁣⁣⁣

We literally tried EVERYTHING to get new students in the door...

  • Posted photos and videos all time on social media, wishing and hoping that something would go viral... But nothing ever did.
  • Took out a ¼ page ad in a local community newspaper. It was really cheap, because the readership was almost nothing… so of course that didn’t work.
  • Printed 100s of flyers and put them under the windshield wipers of cars parked at the nearby mall… Most of those flyers just ended up in the garbage.
  • We were winning tons of awards at local competitions, but that buzz wasn’t reaching the public.
  • Tried sending out press releases to the local media, and we were even featured on the local morning news! My brother and his wife sat by the phone, waiting for the calls to come... but the phone never rang.
  • Tried paying to place a listing and a banner ad on a local business blog but… crickets.

So my brother came to me one day and asked…

What do we need to do to get new customers in the door?

I told him point blank he’d need to invest in online ads to get to where HE wanted to be. 

His reaction at the time was… No way. Absolutely not. Can’t afford it.

But what happened next is kind of crazy…

I offered to put up the money myself! 

Totally crazy, right? 

I got approved for a line of credit and I put that money into Google Ads.

The results were incredible. 

Within one season, the number of customers increased by 71%.

Not only that… I was able to convince my family that investing money into online advertising is totally worth it.

3 years later, we had grown the business by nearly 210%!!!

🔥🔥🔥 THAT’S MORE THAN TRIPLE! 🔥🔥🔥

But my family’s business isn’t the only one seeing stellar results.

Take a look at what other students have said…

⭐⭐⭐⭐⭐
"I just wanted to say thank you so much for everything you do and all the helpful info you’ve put out there for us business owners. You are making this crazy world a lot less crazy and a lot more manageable 🥰🥰"​
Lilly Moore
Lay Low Beauty
⭐⭐⭐⭐⭐
"Thank you so much for this, Deirdre! I look forward to every one of your lessons, they have helped me tremendously! I have set up my Google Ads as per your amazing masterclass and they have been incredibly successful."
Albina Zoffranieri
Lash Layer Boutique
⭐⭐⭐⭐⭐
"When enrollment opened for the Google Ads Master Class, I didn't hesitate to jump in! Now, nearly 100% of my lash extensions business comes from Google Search. That's how all my new clients find me!"​
Magdalena Cieciura
Lashmania Studio
⭐⭐⭐⭐⭐
"For the first time in forever, I finally feel like I've accomplished something!⁣⁣⁣⁣ I'm already seeing that my campaigns are performing better and better as I move through the modules.⁣⁣⁣ After just one week in the Master Class I've already seen my first new client from Google Ads!⁣⁣"
Myeesha Williams
Mya Lashing Out
⭐⭐⭐⭐⭐
"Deirdre’s online marketing knowledge never fails to blow me away. As a small business owner, I’ve relied on Deirdre to educate and guide me in growing my online presence. With Deirdre’s expertise, I’ve climbed the ranks in Google and exponentially increased my website traffic."
Kristen Walker
Clarity on Fire

After you go through this program,
you'll have a profitable Google Ads search campaign that you can leverage to get in front of the right people...

Within 30 days you will:

  • Increase your web traffic
  • Get more (and better) leads
  • Increase the visibility of your brand
  • Boost your online bookings
  • MAKE MORE MONEY

Search Engine Superstars is broken down into 5 modules:

👉 Module 1: The Fundamentals

We’ll start with the basics of Search Engine Marketing, why it’s such a powerful tool for growing a business, how it differs from Facebook and how the auction system works.

Next up, we’ll create your Google Ads account, get it linked to Google Analytics and finish off by building a badass Ad Group structure that sets you up for future wins!

👉 Module 2: Keyword Research

Yep, a whole module dedicated to keyword research! We’ll go through the basic keyword research process so you can be sure to get your ads in front of the right people.

We’ll also cover the difference between keywords vs search queries and how to use Match Types to maintain full control over the searches that actually trigger your ads.

👉 Module 3: Writing Your Ads

Now that we’ve got your keyword research out of the way, it’s time to write your Google Ads! We’re covering text ad formatting, best practices and how to write ads that get the click AND the conversion!

👉 Module 4: It’s Launch Time!

It’s time to get your Google Ads campaign up and running! In this module we’ll be going over bidding strategies, setting up your ad extensions, your conversion tracking and then… It’s launch time!

👉 Module 5: Optimization

Your Google Ads campaign is live… but what do all those stats and numbers mean??

We’ll go through your Key Performance Indicators so you know what to pay attention to and what’s just noise. Then we’ll cover all of my favourite tips and tricks to optimize your Quality Score, CTR, Conversion Rate and CPC.

It took me years of continuing education and hands-on experience to perfect these Google Ads optimization tactics and now… I’m bringing them all to you.

But that’s not all...

When you say YES today,
you’ll also get these awesome bonuses!

The Budget Blueprint

Value $97

Not sure how much to spend on ads? I got you covered with this workshop allllll about MONEY! You’ll also get access to this quick and easy budget calculator.

Remarketing Mastery

Value $97

You know those ads that follow you all over the internet after you visit a website? You can do that too! Learn how to retarget your site visitors on the Display Network, Facebook and Instagram.

Keyword Swipe File

Value $47

A swipeable spreadsheet containing top keywords and ad samples from REAL Google Ads campaigns. Includes keywords for lash extensions, microblading, massage therapy, dance classes, with new industries coming soon!

Google Analytics 101

Value $97

Learn what all those website stats in your dashboard actually mean.

Guest Expert Sessions

Value $297

Caitlin Strempel joins us to talk about Search Engine Optimization. Tara Walsh joins us to talk about optimizing your website for conversions.

The VIP Club

Value $97

Lifetime access to a private support group where you can ask questions, get feedback and get support from me and other like minded business owners.

Sure, you could always try Google’s Academy for Ads, or find some cheap course on Udemy.

But I like to compare those other programs to getting your Learner’s Permit before you drive a car. 

You study the handbook, memorize the rules of the road and pass a multiple-choice exam. But just because you’ve got your Learner’s Permit, it doesn’t mean you actually know how to drive!

In Search Engine Superstars, I’m putting you in the driver’s seat and teaching you how to drive the car itself! 

Yeah, you’ll learn all the technical set-up of a Google Ads campaign. But what makes this program different is the focus on marketing strategy, with real-life examples from real, personal business experiences. 

I’m not just showing you what to do, I’m teaching you to look at the big picture and think about WHY you’re doing it.

Ready to get started?

Search Engine Superstars is built to help any service-based business owner or creative entrepreneur looking to expand their skills in online marketing. I want this course to be accessible to everyone who’s ready to grow their business and make an impact!

  • Complete 5-Module Search Engine Superstars Program (Value = $997)
  • BONUS: The Budget Blueprint (Value = $97)
  • BONUS: Remarketing Mastery (Value = $97)
  • BONUS: Keyword Swipe File (Value = $47)
  • BONUS: Google Analytics 101 (Value = $97)
  • BONUS: Guest Expert Sessions (Value = $297)
  • BONUS: The VIP Club (Value = $97)

THE TOTAL VALUE OF THE COURSE IS $1,997 BUT YOU CAN ENROLL TODAY FOR ONLY:

ONE PAYMENT OF

$497

Save $100 when you pay in full

three PAYMENTS OF

$199

Super cashflow friendly

14-Day Money-Back Guarantee

Here’s my promise to you…

If you sign up for Search Engine Superstars and feel like you’re not learning anything new, just ask for your money back within 14 days and you’ll get a prompt refund. 

Please note that participation in the Facebook group and at least 60% completion of the course is required. You do have to actually try!

Hey, I’m Deirdre!​

After 15 years, a family business, a corporate agency job and millions of dollars spent on client campaigns… I’ve got a thing or two to share when it comes to online marketing.

If you’re committed to making this the year you finally build and launch a profitable online marketing campaign, then I can’t wait to help you get there with Google Ads!

Have a question before you join us?

Of course you can! In fact, I’d rather you take your time going through these lessons, because setting up an online marketing campaign shouldn’t be rushed. So, listen and re-listen as many times as you need. However long it takes you to reach the finish line is fine by me!

This is a lifetime access course! All of these lessons are yours for the lifetime of this program. Plus, you’ll automatically get access to any and all updates. If I make a few tweaks, re-record content or upload new resources, it’s all yours!

Yep, absolutely! This is a Beginner to Intermediate level course. We’ll cover all of the fundamentals, like what Search Engine Marketing actually is, how it differs from Facebook and how to set up your first campaign.

I think there’s a LOT to be gained from this course, even if you’ve already got a campaign up and running. This program covers not only technical details, which can help you improve your overall campaign set-up, but strategy as well, which will help you improve your campaign performance.

 

That being said, if you’re an Intermediate level user, you might find the Fundamentals lesson a bit boring (sorry).

 

And if you’re an expert who runs Google Ads for a living, this course is probably NOT for you.

I like to compare Google’s Academy for Ads to getting your Learner’s Permit before you drive a car. You study the handbook, memorize the rules of the road and pass a multiple-choice exam. But just because you’ve got your Learner’s Permit, it doesn’t mean you know how to drive!

 

In Search Engine Superstars, I’m putting you in the driver’s seat and teaching you how to drive the car itself! This course covers campaign set-up and strategy, with real-life examples from real, personal business experiences.

The Define Marketing VIP Club is a private Facebook Community just for students of my paid programs. If you have ANY questions about ANYTHING you’re learning here, you can ask them in the VIP Club. If you’re struggling with any of your campaign settings, you can tell us about it!

 

I’ll be present in the group to help answer any questions you may have, but other students will be there to support you as well.

Yep! Here’s my promise to you… If you sign up for Search Engine Superstars and feel like you’re not learning anything new, just ask for a refund within 14 days.

 

Please note that participation in the Facebook group and at least 60% completion of the course are required. You still have to actually try.

Ready to get started?

Search Engine Superstars is built to help any service-based business owner or creative entrepreneur looking to expand their skills in online marketing. I want this course to be accessible to everyone who’s ready to grow their business and make an impact!

  • Complete 5-Module Search Engine Superstars Program (Value = $997)
  • BONUS: The Budget Blueprint (Value = $97)
  • BONUS: Remarketing Mastery (Value = $97)
  • BONUS: Keyword Swipe File (Value = $47)
  • BONUS: Google Analytics 101 (Value = $97)
  • BONUS: Guest Expert Sessions (Value = $297)
  • BONUS: The VIP Club (Value = $97)

THE TOTAL VALUE OF THE COURSE IS $1,997 BUT YOU CAN ENROLL TODAY FOR ONLY:

ONE PAYMENT OF

$497

Save $100 when you pay in full

three PAYMENTS OF

$199

Super cashflow friendly

© 2020 Deirdre Andrews