Google Ads Success Secrets

Everything you need to build & launch a profitable Google Ads campaign

Hey local business owner!

Book 5-20 new clients every month on autopilot

without hustling for leads all damn day on Instagram

You're so talented! But figuring out how to sell that talent is really hard...

You’ve poured your heart and soul (and probably quite a bit of money) into your business, and you’re so proud of what you’ve built!

But it takes more than hope to get a business off the ground. It takes actual customers with credit cards who can pay you, so you can afford to keep doing what you love. Now, on top of being a business owner, you have to be a marketer too!

So you do all the things you’re told to do if you want to get more bookings…

What if there was a way to create one amazing campaign and have it bringing you qualified leads 24/7/365/Infinity?

Close your eyes and imagine...

This is 100% possible for you. Because your future customers are searching for you right this second — just waiting to buy.

That’s why I can't wait to introduce you to
my Google Ads Success Secrets workshop...

What kind of difference can Google Ads make?

Hey, I'm Deirdre! and I want to tell you a story...

Before I ran digital ads for major brands like Microsoft, Audi, Porsche, and Hard Rock Casino, I helped out my brother and his wife at their local dance studio. 

Creating a community where kids could learn to dance had always been their dream. And each time they got a new sign-up, their smiles could light up a whole city block. 

But the business was seasonal. The registrations that flowed in during September would dry up by February… and so did the cash. Each spring they were terrified they’d have to close their doors.

They didn’t have money for marketing, so I took out a line of credit and funded their first paid ads campaign myself. I put that money into Google Ads and Remarketing.

Within the year, we nearly doubled the size of their business and they never worried about where new registrations would come from again. Oh, and they’ve never stopped running paid ads either!

Inside Search Engine Superstars, I’m giving you everything you need to build, launch and optimize a profitable Google Ads campaign, complimented with Facebook and Instagram Remarketing.

I’ve used these same methods over the past 15 years with countless local service-based business owners — from wedding photographers to lash extension artists to salon owners to bespoke cake decorators and more.

And today I want to share my profitable Google Ads system with you!

GOOGLE ADS SUCCESS SECRETS will take your hand and walk you through setting up & LAUNCHING A PROFITABLE GOOGLE ADS CAMPAIGN

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"What an incredible first few weeks. I am super impressed! I've had 14 bookings with retainers paid upfront and another phone call tomorrow with a hot lead!"
{Photo of Kathy Beaver, Legacy & Legend}
Kathy Beaver
Wedding Photographer

When you implement my profitable Google Ads system...



Say no to slapping up an Instagram post and hoping it’ll get seen by someone who’s ready to work with you. 

Say yes to staying in your zone of genius and doing the work you were born to do.

Say no to spending needless hours creating organic content that may or may not convert. 
Say yes to more hours back in your pocket that you no longer have to spend on marketing.
Say no to nerve-wracking dips and flows in your stream of clients. Your paid ads stay up around the clock!
Say yes to more customers filling up your calendar, registrations on the books, and clients giving you a call out of the blue.
Say no to acting as the social media manager of your business on top of the other 8 hats you wear.
Say yes to more steady income because your ads can stay active year-round.

If you're ready to up-level your online marketing game, but you need someone who's been there and done that to guide the way...

Google Ads Success Secrets is your solution for getting more clients into your business

To be found, you must be findable. Your future customers are looking for you, so let’s make it easy for them to find you.

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"I would not have been able to get through even half of what you taught me on my own. Thank you so much for creating this program!"
Myeesha Williams
Lash Artist
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"I've booked 4 new clients in the last 2 weeks! And they're top-quality clients. Signed up for multiple treatments, bought retail products, etc."
Photo of Client Jennifer
Jennifer Clark
Skincare Specialist

So, what exactly is Google Ads Success Secrets, anyway?

Google Ads Success Secrets is a self-paced workshop that teaches you how to build, launch and optimize a profitable Google Ads campaign. From researching your keywords to setting up your ads, I’ll walk you through everything from A-Z.

By the end of the program, you will… 

No more struggling. No more worrying. No more wasting time.

Here's how the program breaks down...


The Fundamentals

We’ll start with the basics of Google Ads, why they’re such a powerful tool for growing a business, and what makes them so different from other ad platforms like Facebook & Instagram.

In module one, you’re going to learn:


Keyword Research

Forget about interest targeting. When it comes to Google Ads, keywords allow you to show up in front of the right person at the right time based on what they’re actually searching for. 

In module two, you’re going to learn:


Writing Your Ads

Learn how to write ads that qualify people before they even reach your website, so you can get the click AND the sale. 

In module three, you’re going to learn:


Launching Your Campaign

You’ve set up your account, you’ve researched your keywords, you’ve brainstormed your ad copy… It’s LAUNCH TIME!

In module four, you’re going to learn:


Maximizing Your Results

Ok, so your campaign is live… What do all those stats in your dashboard mean? In this module, you’ll learn what to focus on and how to adjust your campaign for better results

In module five, you’re going to learn:

I've built implementation into the curriculum
to make sure you reach the finish line...


Worksheets on campaign structure, copywriting, key performance indicators and more will keep you on the fast-track.


This isn't just some boring technical course. Lots of real-life examples are included to inspire ideas for your ads.


You'll never have to go it alone. You'll have lifetime access to the VIP Club, our private Facebook support group.


These guest experts were selected to help you level up your marketing in ways that complement your paid ads.

Are you ready for more clients & bookings?

Learn how to build and launch a profitable Google Ads campaign​



Best value! Save $59

4 easy payments


Super cashflow friendly

Sign up now and you'll also
get access to these bonuses...


Ad & Keyword Swipe File

Skip the research. Swipe these instead! This spreadsheet contains top-performing ads and keywords related to lashes, brows, wedding photography, permanent makeup, massage therapy, skincare and more. Simply copy & paste!

($97 Value)


Hot Seat Campaign Reviews

Listen in on these 1:1 campaign reviews with my private clients. You’ll be able to hear from other business owners just like you watch me audit their campaigns in real-time. Best of all, you’ll get access to my very best hands-on guidance without paying for a private session yourself.

($297 Value)


Guest Expert Sessions

Tara Walsh of the Lashpreneur Society joins us to talk about UX Web Design. RJ Connell of The Profit Scale podcast talks about pricing your services for profit. Caitlin Strempel of Rising Ranks Digital teaches us about Search Engine Optimization (SEO). These guest experts were selected to help you level up your marketing in ways that complement your paid ads. 

($497 value)


"VIP Club" Support Group

Get lifetime access to this private Facebook group just for members of Google Ads Success Secrets. Connect with other small business owners. Ask questions anytime. Get feedback on your campaigns. 

($197 Value)

14-Day Money-Back Guarantee

I'm behind you 100%!

Google Ads Success Secrets will teach you how to build a profitable Google Ads campaign. If you’re not 100% satisfied with the workshop, just ask for your money back within 14 days and you’ll receive a prompt refund — no questions asked! 

Oh hey, have we met?

I'm Deirdre Andrews

I’m a Digital Marketing Strategist with 15 years of experience. Throughout my career, I’ve managed millions of dollars across platforms like Google, Facebook and Instagram.

But let me tell you something… I HATE working in an office and corporate advertising is not what makes me happy. The most fulfilling campaigns I’ve ever worked on have been for my brother and his wife. Helping them grow their business into what is now one of the top dance schools in our city is the most rewarding thing I’ve ever done.

That’s why I want to help other business owners like you!

When I’m not geeking out over online marketing, I can be found cuddling my cats (Na’ima, Priya and Padma), sipping a Gin & Tonic and reading the latest Cormoran Strike novel.

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"I look forward to every one of your lessons. I have excelled so much in my business since I met you!"
Albina Zoff
Lash & Brow Artist
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"I'm so glad I did this. It's literally the best investment I've ever made in my business. Thank you so much!"
Kelsey Speros
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"FYI I'm already getting new leads from Google Ads! This is so exciting, yaaaayyy!"
Megan Breukelman
Wedding Photographer
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"I'm so glad I took this course! The understanding that I got from it was just amazing."
Anita Corder
Lash Artist

Are you a perfect fit?

If you said yes to at least 3 of these points, you owe it to yourself to give my profitable Google Ads system a risk-free try.

I can't wait to welcome you into Google Ads Success Secrets!

86% of people are actively shopping for something on Google right now


If you’re not making it VERY EASY for these potential customers to find you in their Google search results, you’re missing out.

The truth of the matter is… If your business isn’t on the first page, your business isn’t on any page.

Search Engine Superstars will put you in front of the very customers who are actively searching for your business right. this. second.

If you're still reading, there's something holding you back.

You may be wondering...

This workshop is for local, service-based business owners who need more clients, bookings, registrations or leads.

I’ve had wedding photographers, eyelash extension artists, aestheticians, dance studio owners, spas, interior designers, and other brick and mortar businesses invest in this program and see amazing results.

If you’re trying to sell an online course, this is NOT for you.

If you’re trying to sell physical products through Shopify, this is also NOT for you.

But if you’re a local business, you sell a service and you need more clients, you stand to make money from this program.

How ’bout INSTANTLY? I know you’re busy and you don’t have time to wait around for weekly lessons, so I’m giving you access to the entire program right away!

First up, let me reiterate that this is NOT a get-rich-quick kinda program. If you’re hoping that Google Ads are the miracle that will save your drowning business overnight, this program is NOT for you. 

Learning how to build and manage a campaign takes time.

If you’re willing to show up and do the work, you can feasibly make your money back within 30 days of launching your ads. Some students start getting new bookings in as little as 2 weeks. 

This is a beginner level course.  If you have no experience with paid ads, you can definitely still sign up.

I am going to walk you through everything you need to know, step by step.

This doesn’t necessarily mean everything is going to be easy. You’re learning a new skill, so there might be times where you find things a little complicated.

But I will have your back through everything. If you have questions or need help, I will be there for you.

If you are a marketing manager and you already run Google Ads for a living, this course is probably NOT for you.

It was created for small business owners who don’t necessarily have a background in marketing.

With that said, if you’re already running your own ads but you’re not getting the results that you hoped for?

You should definitely sign up for Google Ads Success Secrets.

I bet you anything that this program will help you figure out what’s going wrong and give you the tools you need to make sure your campaign is profitable.

You can watch the entire workshop in about 4 hours and you can definitely set up your first campaign in 1-2 days.

But I do want to make it clear that this is not a “get-rich-quick” kinda program. It may take you a few weeks to get the hang of Google Ads.

But once you do, you’ll be generating new leads on autopilot, at which point you’ll only need to spend about 15 minutes per week checking on things.

Yep, you definitely can. But it will cost you! 

A really good ads manager will charge at least $500-1,000 per month, and that doesn’t even include set-up and design fees. That’s pretty pricey!

I believe that every local business owner is capable of learning how to manage their own ads, without having to spend their life savings on a fancy agency. 

Google Ads Success Secrets will teach you how to do just that!

And when you ARE ready to outsource your ads, you won’t get taken advantage of. You’ll know right away whether your ads manager is doing a good job or not. 

Yep, absolutely! You have 14 days to go through the course materials.

If you’re not 100% thrilled with everything that’s included, you can ask for your money back and you’ll receive a prompt refund.

Are you ready for more leads, clients & bookings?

Learn how to build and launch a profitable Google Ads campaign​

pay in full


Best value! Save $59

4 easy payments


Super cashflow friendly

Copyright 2021 © Define Marketing by Deirdre Andrews