Google Ads Success Secrets

A 2-hour beginner workshop to help you fast-track your results


Get more leads, bookings & clients

on autopilot (without hustling all damn day on Instagram)

Close your eyes and imagine...

I want you to know that this is 100% possible for you. Because your future customers are searching for you right this second — just waiting to buy.


If you're ready to up-level your online marketing game, but you need someone who's been there and done that to guide the way...

Google Ads Success Secrets is your simple solution for getting more customers into your local biz!

To be found, you must be findable. Your future customers are looking for you, so let’s make it easy for them to find you.

Why are Google Ads such a dream for local businesses like yours?

You’ve poured your heart and soul (and probably quite a bit of money) into your business, and you’re so proud of what you’ve built!

But it takes more than hope to get a business off the ground. It takes actual customers with credit cards who can pay you, so you can afford to keep doing what you love.

Now, on top of being a business owner, you have to be a marketer too! 

So you do all the things you’re told to do if you want to get more bookings…

What if there was a way to create one amazing ad — and have it bringing you fresh and qualified leads 24/7/365/Infinity?

That's what Google Ads can do for you!

Hey, I'm Deirdre! and I want to tell you a story...

Before I ran digital ads for major brands like Microsoft, Audi, Porsche, and Hard Rock Casino, I helped out my brother and his wife at their local dance studio. 

Creating a community where kids could learn to dance had always been their dream. And each time they got a new sign-up, their smiles could light up a whole city block. 

But the business was seasonal. The registrations that flowed in during September would dry up by February… and so did the cash. Each spring they were terrified they’d have to close their doors.

I knew I had to help. They didn’t have much money for marketing, so I took out a line of credit and funded their first Google Ads campaign myself.

Within the year, we nearly doubled the size of their business. They never worried about where new registrations would come from again. Oh, and they’ve never stopped running Google ads either!

Inside Google Ads Success Secrets, I’m giving you everything you need to get started with your first profitable Google Ads Campaign. 

I’ve used these same methods over the past 15 years with countless local service-based business owners — from wedding photographers to lash extension artists to salon owners to bespoke cake decorators and more.

And today I want to share my Google Ads Success Secrets with you!

Google Ads Success Secrets will take your hand and walk you through setting up your very first Google Ads campaign.

With a fully optimized Google Ads campaign...

Say no to this:

Say yes to this:

Say no to slapping up an Instagram post and hoping it’ll get seen by someone who’s ready to work with you. 

Say yes to staying in your zone of genius and doing the work you were born to do.

Say no to spending needless hours creating organic content that may or may not convert. 

Say yes to more hours back in your pocket that you no longer have to spend on marketing. 

Say no to nerve-wracking dips and flows in your stream of clients. Google Ads stay up around the clock!

Say yes to more customers filling up your calendar, registrations on the books, and clients giving you a call out of the blue. 

Say no to acting as the social media manager of your business on top of the other 8 hats you wear. 

Say yes to more steady income because your ads can stay active year-round. 

Get your first profitable Google Ads campaign up and running with this 2-hour beginner workshop

And yes, it really is only $97!



Here's how the program breaks down...


Google Ads Fundamentals

Brand new to Google Ads? I got you! We’ll start with the basics of Search Ads, why they’re such a powerful tool for growing a business, and how they differ from Facebook and Instagram Ads.

In module one, you’re going to learn:


Launch Your Campaign

Confused by all those campaign settings? I hear you. Watch over my shoulder as I set up a Google Ads campaign from scratch. 

In module two you’re going to learn:


Google Ads Success Secrets

Your Google Ads campaign is live… now what? We’ll cover my favourite tips and tricks to optimize your ads. It took me years to perfect these tactics and now I’m bringing them all to you.

In module three, you’re going to learn:

Your customers are out there searching for you

This is how you show up for them!



Sign up for Google Ads Success Secrets right now and you'll also get access to these extra special bonuses...


Copywriting Tips & Tricks

Focusing on your audience will help you get the click (and the sale). To help you put this into practice, I’ve created a bonus Copywriting Worksheet just for you!

This worksheet starts with a profile of your Ideal Customer Avatar and includes a checklist of all my favourite tips and tricks for writing quality Google Ads!


Key Performance Indicators

All those stats in your Google Ads dashboard can be confusing but it’s important that you know your numbers so you can make smart decisions that will lead to more customers.

Need help making sense of all those numbers? No worries! I’ve put together an easy guide to Key Performance Indicators (KPIs) just for you!


Ad Group Structure

Have you ever wondered what the deal is with Ad Groups??? It’s a confusing set up at first, I know. But creating tighter, better-organized Ad Groups will have a positive effect on the performance of your Google Ads campaign.

That’s why I’m including a bonus diagram that lays out exactly what your Ad Groups should look like.

14-Day Money-Back Guarantee

I'm behind you 100%!

Google Ads Success Secrets is a beginner workshop that will introduce you to the fundaments of Google Ads and walk you through setting up your first campaign step by step. 

You’ll also learn my top four secrets for a campaign that actually generates qualified web traffic and turns clicks into customers.

Now, here’s my promise to you… If you sign up for Google Ads Success Secrets and feel like you’re not learning anything new, just ask for your money back within 14 days and you’ll get a prompt refund.

You don’t have to show your homework. You don’t have to give me some lame excuse. If you don’t get value from this program, I’ll give your money back. 

Completion of the workshop IS required, but don’t worry… it’s only 2 hours from beginning to end. 

Oh hey, have we met?

I'm Deirdre Andrews

I’m a Digital Marketing Strategist with 15 years of experience. Throughout my career, I’ve managed millions of dollars across platforms like Google, Facebook and Instagram.

But let me tell you something… I HATE working in an office and corporate advertising is not what makes me happy. The most fulfilling campaigns I’ve ever worked on have been for my brother and his wife. Helping them grow their business into what is now one of the top dance schools in our city is the most rewarding thing I’ve ever done.

That’s why I want to help other business owners like you!

When I’m not geeking out over online marketing, I can be found cuddling my cats (Na’ima, Priya and Padma), sipping a Gin & Tonic and reading the latest Cormoran Strike novel.

“I signed up for your workshop and now over 90% of my business is coming from Google Ads. That’s how all my new clients find me!”
— Magda Cieciura

“Deirdre, I took your Google Ads workshop during lockdown and the results have been absolutely incredible for my business!”
— Tarrian Hurn

If you're still reading, there's something holding you back.

You may be asking yourself...

This is for you if you run a local business and you’re looking for more clients, bookings, registrations, or customers. Call ‘em what you like, but they’re the people you serve — and you’d like more of them walking through the front door, please! 

I’ve had wedding photographers, eyelash extension artists, estheticians, dance studios, and other brick and mortar businesses invest in this workshop and see amazing results.

How about instantly?! Once you purchase, check your email inbox. You’ll receive access to everything right away. 

This is a DIY workshop, which means it’s designed so YOU can implement it. No fancy agency or marketing team required.

Google Ads Success Secrets comes with everything you need to get set up with your first profitable Google ads campaign.

You’ll find trainings on the basics of Search Engine Marketing, how to set up your ad account, how to create your first ad, and my 4 biggest secrets from our top-performing ads.

There’s even a few worksheets to help you with copywriting and targeting your ideal customer included.

The entire Google Ads Success Secrets workshop is only 2 hours from beginning to end, so you don’t have to worry about combing through hours and hours of content. 

And with me holding your hand every step of the way, you should be able to set up your first Google Ads campaign in just one day.

I’m with you! I’m more of an introvert who likes to cozy up with her cats + a John Coltrane album than a risk taker!

That’s why I’m including a 14-day money-back guarantee. If you feel like you’re not learning anything new, then simply email me and I’ll give you a full refund. Easy!

Are you ready to get more leads, clients & bookings?

Sign up now for instant access to this 2-hour beginner workshop



© 2021 Define Marketing by Deirdre Andrews