Let me take you all the way back to 2013…
I had just been FIRED from my awful software marketing job and I didn’t know what to do next. To keep busy, I volunteered to help out around the office at the dance studio owned by my brother and his wife.
Being around such creative people made me feel like I was part of something special. And the more I got to know the business, the more I dreamed of working there and getting paid to do something I loved.
But when I asked my brother to hire me the answer was, “We can’t afford to pay you.”
What happened next is a little bit crazy. I took out a line of credit and invested the money in Google and Facebook Ads.
The result? We grew the business by 71% in just one year!
I made my money back and I got my wish. I was hired as a full-time marketing manager.
By the time I left the dance studio 3 years later, the business had grown from 125 students to almost 500 hundred students.
THAT’S MORE THAN TRIPLE!
I’m not telling you this story to pat myself on the back (ok, maybe a little). I want you to know that I understand first-hand how scary it is to invest your money in paid ads.
But with a solid marketing strategy and a bit of hard work, my investment paid off 3-fold.
And to this day, helping my family grow their business is one of the most meaningful things I’ve ever done.
It’s the reason WHY I started my own business, Define Marketing.
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