READY TO GROW YOUR BEAUTY BUSINESS
TO $10,000+ PER MONTH?
Get more customers through your door with Google Ads
Your ideal clients are searching for you — ready to book. Get in front of them. Right this second.
CALLING ALL BEAUTY BIZ OWNERS WHO WANT MORE BOOKINGS
READY TO GROW YOUR BEAUTY BUSINESS
I have a question for you...
What’s the difference between a business owner with a fully booked calendar and one stuck hustling for new clients all day, every day?
THE ANSWER:
Quality traffic to their website every. single. day.
If you're a service-based beauty business owner wondering where your next client is coming from...
- Like a lash artist hustling to run your studio by yourself
- A PMU artist scrambling to fill your books
- A skincare specialist always coming up with new facial deals
- Or a massage therapist trying to get new clients on your table
Now is the time to stop wondering and start being proactive about how people are finding you online.
If you’ve been telling yourself that you’re going to make online marketing a bigger priority, but before now, you were never really sure what to focus on…
Now is the time to set your business up for a steady stream of online traffic and a booked-out calendar.
It's all possible with Google Ads.
PRAISE FOR GOOGLE ADS ACADEMY
“Nothing has ever impacted my business as much as this. We’ve nearly doubled our revenue and it’s directly because of the amount of new clients we have coming into the salon!”
Kirsten Laurie-Rhodes, LASH ARTIST
SO MUCH IS POSSIBLE WITH GOOGLE ADS!
Dream with me...
SIX-FIGURE STATUS
It feels so good, doesn’t it? You figured out this online marketing thing and now your business is bringing in the kind of money your family needs (all while doing a job you really love).
And you did it without Groupon deals, chasing people in the DMs, or working every single second of the day.
SOCIAL HOURS
You have time for hobbies again! Your friend just called to ask if you’re free for karaoke tonight and while you won’t be singing, you’ll definitely be there cheering on all those brave souls!
No need to even stress about spending that time chasing down new clients.
A SENSE OF PRIDE
No more resentment because you charged too low or worked too hard to get the client in the first place...
You’re proud to share your talent with your community. And that “new booking” alert never gets old cuz you know that what you offer is amazing!
MORE TIME WITH FAMILY
The guilt of not finding balance is (mostly) gone and you’re a better person for the people that need you.
You have more time to be at your kiddo's soccer games, spend a weekend away with your partner and dote on yourself the way you dote on your clients.
SIX-FIGURE STATUS
SOCIAL HOURS + NETFLIX BINGES
It feels so good, doesn’t it? You figured out this online marketing thing and now your business is bringing in the kind of money your family needs (all while doing a job you really love).
And you did it without Groupon deals, chasing people in the DMs, or working every single second of the day.
You have time for hobbies again! Your friend just called to ask if you’re free for karaoke tonight and while you won’t be singing, you’ll definitely be there cheering on all those brave souls!
No need to even stress about spending that time chasing down new clients.
A SENSE OF PRIDE
MORE TIME WITH FAMILY
No more resentment because you charged too low or worked too hard to get the client in the first place...
You’re proud to share your talent with your community. And that “new booking” alert never gets old cuz you know that what you offer is amazing!
The guilt of not finding balance is (mostly) gone and you’re a better person for the people that need you.
You have more time to be at your kiddo's soccer games,
spend a weekend away with your partner and dote on yourself the way you dote on your clients.
You haven't just improved your business... You've improved your whole quality of life!
It’s all possible when you prioritize learning how to book clients on autopilot with google ads
So, why Google Ads?
Because they're profitable!
When it comes to promoting a local business, Google Ads are hands down my absolute favourite! What makes them so POWERFUL is the way they’re able to target your ideal clients.
Instead of “pushing” your ad out in front of people who may or may not be interested in what you offer (like with Facebook and Instagram Ads)…
You’re targeting people who already want what you offer. They have an immediate need for help and are actively considering who to hire.
These people are SEARCHING for your service right now! And you can put your business directly within their search results.
That's why conversion rates on Google Ads can be up to
3 times higher than on Facebook or Instagram Ads!
"I set up my ads last summer and I ended the year with $112,243 in revenue!"
ANITA CORDER | LASH ARTIST
"I've excelled so much in my business ever since I met Deirdre!"
ALBINA ZOFF | PMU ARTIST
Ready to learn Google Ads?
- Google Ads Fundamentals
- Setting Up Your Conversion Tracking
- How to Choose Your Keywords
- How to Write Your Search Ads
- How to Measure Your Results
- How to Optimize Your Campaign
- Bonus! Ad Copy Swipe File
- Bonus! Optimization Checklist
"I want to cry right now. I've had 11 new client bookings in 4 weeks. Deirdre is a Google Ads Goddess!!"
KELSEY SPEROS | LASH ARTIST
"I'm a member of the $100K club! Never in my wildest dreams did I think that would happen. This is proof that ads work!"
SARAH SHIRLEY | PMU ARTIST
YOU'RE PROTECTED WITH OUR 100% RISK-FREE MONEY BACK GUARANTEE
This strategy has helped hundreds of beauty businesses get more clients and bookings on autopilot. If you don’t find the content inside Google Ads Academy valuable, let me know within 7 days and I'll refund you in full.
Step-by-Step Course
GOOGLE ADS FUNDAMENTALS
Learn the very basics of what Google Search Ads are, how they work and what makes them so incredibly effective. The perfect place to start if you're brand new!
TECH SETUP + CONVERSION TRACKING
In this unit you'll learn how to set up your Google Ads account in expert mode and get it linked to Google Analytics. Then we'll create your first micro-conversion goals, so you can track and measure your results. That's what you want, right? Results!
BUILDING YOUR GOOGLE ADS CAMPAIGN
Watch over my shoulder as I walk you through setting up your Google Search Ads campaign, step-by-step. You'll learn how to set your bidding strategy, your location targeting, your daily budget and more.
WRITING YOUR GOOGLE SEARCH ADS
There's more to writing an ad than simply telling people what you offer. You need to clearly communicate the value of your service and the transformation it offers. In this lesson you'll learn how to write ads that get the click and the conversion.
OPTIMIZING FOR SUCCESS
Success with Google Ads doesn't always come overnight. In this unit, you'll learn how to figure out what's working, how to fix what isn't, and how to maximize your profits. We'll also cover weekly and monthly maintenance tasks to stay on track.
“I’ve booked 9 new clients so far. I am so glad I made this investment!”
SIDNEY GRAHAM | SKINCARE SPECIALIST
"I’ve booked 6 new clients in 3 weeks! The response has been amazing!"
MILA MANUEL | LASH ARTIST
Who doesn't love bonuses??
01
AD COPY SWIPE FILE
Writing your Google Ads can be hard. That's why I've included "swipe file" full of ad examples to inspire you. You'll find copy ideas for eyelash extensions, microblading, lip blushing, facials, massage therapy and so much more! I've thrown in a few keyword ideas, too!
02
WEEKLY + MONTHLY OPTIMIZATION CHECKLIST
Your ads are up and running. Now what? Knowing how to optimize your campaign can sometimes be confusing, so I've created a simple checklist of weekly and monthly tasks to help you stay on track and, most importantly, to get the best results possible.
IS GOOGLE ADS ACADEMY RIGHT FOR YOU?
This course is a MUST if...
- You run a local, service-based beauty business — lash extension artist, permanent makeup artist, skincare specialist, aesthetician, etc.
- You started your business cuz it was something you were passionate about but now you’re in it for the long haul. This is your career!
- You've seen some success and you're making decent(ish) money. Business is good but you want to see some serious GROWTH.
- You want more clients, bookings, and inquiries and you're ready to step up your online marketing game to make it happen!
Ready to learn Google Ads?
LAUNCH YOUR GOOGLE ADS CAMPAIGN IN JUST A FEW DAYS AND START BOOKING NEW CLIENTS ON AUTOPILOT
- Google Ads Fundamentals
- Setting Up Your Conversion Tracking
- How to Choose Your Keywords
- How to Write Your Search Ads
- How to Measure Your Results
- How to Optimize Your Campaign
- Bonus! Ad Copy Swipe File
- Bonus! Optimization Checklist
"Thank you for putting together this course for small business owners like me!"
MYA WILLIAMS | LASH ARTIST
"I've tripled my revenue! My husband has started making jokes about retiring early."
DREAMA-DESTINY HART | LASH ARTIST
Frequently Asked Questions
This isn’t just some generic Google Ads course for anyone and everyone. Google Ads Academy was designed for beauty business owners who want more client bookings.
I’ve worked with hundreds of women in the beauty industry. Eyelash extensions? Microblading? Lip blushing? Facials? Skincare? You name it, I’ve run Google Ads for it. And over the years I’ve perfected a signature strategy that works.
I use this signature strategy with all my private clients and I’ll be teaching it to YOU inside Google Ads Academy.
To put it plainly, this course isn’t about teaching you to be a digital marketer. It’s about teaching you to book new beauty clients. That’s it!
You betcha! This is a step-by-step course with tons of tutorials. You’ll be able to watch over my shoulder as I walk you through how to set up your Google Search Ads.
You’ll have access to beginner Tech Tutorials covering things like how to set up your Google Analytics account and and conversion tracking.
This is going to get you 100% confident that it’s all done right.
Some experience with ads is always helpful, whether that’s just boosting a few posts on Instagram or playing around with Google Ads in the past. But even if you have no experience at all, you can definitely still sign up.
This is a beginner-level course and I’ll be walking you through everything you need to know in a simple, step-by-step approach.
This is a pre-recorded DIY course that you can watch and implement at your own pace. My goal is to keep this program affordable for everyone, which means hands-on support is not included.
If you’re looking for additional help with your ads, I offer a few different paid options for working together privately.
This totally depends on your revenue goal and how far you have to go to achieve it. To be blunt, the more money you wanna make? The more you’ll need to spend.
But as a baseline, I recommend budgeting around $15 to $20 per day for at least 2-3 months (remember, paid ads take time).
I know that might seem scary, but sometimes it takes money to make big things happen. And my goal is for this to be HUGE for you!
There’s no two ways about it — learning a new skill takes time AND practice. If you wanna get good at something, you’ve gotta put in the work. Google Ads are no exception.
With that said, you should be able to get through this course in no more than 2-3 hours and you can definitely get your ads set up in one weekend.
Whoops! This isn’t for you, then. You must have your own website (not just a booking page like GlossGenius or Vagaro) to fully implement what you’ll learn in this course.
Come back when you’ve got your own domain set up on Squarespace, Wix or WordPress.
Absolutely! I want Google Ads Academy to be a course you actually love and learn a lot from. If for any reason the course isn’t what you thought it’d be (perhaps you already know everything I’m teaching or my video style isn’t your cup of tea) let me know within 7 days of your purchase and I’ll refund you in full.
Please note that I cannot guarantee a specific result from your ads.
OH HEY, HAVE WE MET?
I'm Deirdre Andrews
I'm a digital marketing strategist with nearly 20 years of experience (seriously). I’ve managed campaigns for big brands like Microsoft, Porsche, Audi, and Hard Rock.
But I hate working in an office and corporate advertising is not what makes me happy.
The most fulfilling campaigns I’ve ever worked on have been for my own family business — a dance school! Helping my brother and his wife grow their business into what is now one of the top dance schools in our city is the most rewarding thing I’ve ever done.
That’s why I want to help other local business owners!
When I’m not geeking out over ads, I can be found cuddling my cats (Na’ima, Priya and Padma), sipping a Gin & Tonic and reading the latest Cormoran Strike novel.
GROW YOUR BEAUTY BIZ TO
$10,000+ PER MONTH
Build, launch, and optimize a profitable Google Ads campaign. Scale your local business to $100,000 or more!
GROW YOUR BEAUTY BIZ TO $10,000+ PER MONTH
Build, launch, and optimize a profitable Google Ads campaign. Get your calendar fully booked up with the right clients. Scale your business to $100,000 or more!
© 2024 Define Marketing by Deirdre Andrews