Wanna know the secret to paid ads?

It's all about showing the right ad at the right time. This free guide will show you exactly which ads to run and where. Screenshots included.

Imagine the difference that 42 new clients would make in YOUR business...


It’s 100% possible with paid ads!

I’ll take you behind the scenes of a real-life campaign and show you how we booked 42 new clients in 12 weeks.

meet the client

First, let me introduce you to my client, Dreama-Destiny.

In 2021 she was a solo business owner struggling to pay herself and sick of working hard just to cover expenses. She was ready to make a change!

Together, we launched a paid ads campaign that booked 42 new clients in just 12 weeks.

Now, she’s earning a consistent salary, has moved into a bigger space, and hired 2 staff members.

By the end of this year, she'll reach
$150,000 in revenue!


The very best success stories tell you not only what they achieved but also HOW they did it! And that’s exactly what I’ve got in store for you with The Booked Blueprint.

In this detailed masterclass, I’ll walk you through the exact strategy we used to get those 42 new clients through the door.

You’ll see which ads we ran and where, what each ad looks like, and even how much money we spent!


How to set advertising targets based on your revenue goals and plan a realistic marketing budget. Before you start running paid ads, you need to be clear on what you're actually trying to achieve and how much it's going to cost you! This is how you'll stay profitable.


How to turn browsers into buyers by using the 'Customer Journey' strategy. Whether your ideal clients are just looking for information or they're ready to buy right now, this strategy with make sure you're showing up in the right place at the right time.


The best type of ads to run at each stage of the Customer Journey. We'll cover Display Ads, Google Search Ads, and even Facebook Ads! I'll show you what each ad looks like, where they go and how much to spend.


What numbers to look at in your campaign dashboard to measure success. Plus, I'll show you what to do when you feel like your ads 'aren't working' and how to increase your booking rate by up to 332% with one simple change.

You'll also get access to these bonus tech tutorials to help you get started...


how to set up your google ads account in expert mode

You may already have a Google Ads account, but did you know that there’s an “expert” mode? This will give you access to all the professional tools and features I use to get the very best results.

This tutorial will walk you through creating your account.


how to install google analytics

Google Analytics is a GOLD MINE of customer data that will help you make smarter marketing decisions (especially when it comes to paid ads).

This tutorial will walk you through setting up your Google Analytics account, step by step.


how to link google ads & google analytics for data tracking

Once you’ve got your accounts set up, they need to talk to each other! This tutorial will walk you through linking Google Ads and Google Analytics together so you can which keywords are getting the best results, which means you’ll make more money.


how to install your facebook pixel

Getting this pixel installed on your website is critical. This is what will allow you to track your website visitors and retarget them across Facebook and Instagram. Remember, people buy from people they know, like, and trust. So you need to follow up!


This masterclass is a must if...

You’re protected with our 100% risk-free money back guarantee

This paid ads strategy has helped hundreds of small, local business owners get more bookings on the calendar and more clients in the front door.

If you don’t love The Booked Blueprint, let me know within 14 days and I’ll refund your money.

Frequently Asked Questions

It means I’m taking you behind the scenes of a real-life campaign that I worked on for a private client (a lash extension artist). She booked 42 new clients in just 12 weeks and I’m showing you exactly how we did it.

You’ll learn how we set a realistic budget based on her revenue goals, the type of ads we ran, where we ran them, what each ad looks like, and how much money we spent.

I’ll even show you some of the changes we made to her booking system that TRIPLED the number of clients booking online.

But this masterclass isn’t just about showing off her success…

It’s about teaching YOU how to get the same results for your local business.


The Booked Blueprint is for ANY local, service-based business owner. Whether you’re an aesthetician, a wedding photographer, a dance studio owner, or something else…

If you’re selling a service to your local community, you can use this exact strategy to get more bookings on your calendar and more clients through your door.

This masterclass is NOT for you if you’re trying to sell physical products on an e-commerce platform such as Shopify.

The Booked Blueprint is meant for local, service-based business owners such as aestheticians, wedding photographers, dance studio owners, massage therapists, interior designers, etc.

Omg yes! This is the PERFECT place to start! Most people start by boosting a few Facebook or Instagram posts, but that’s such a waste of money.

If you’re thinking about learning how to use paid ads to grow your business, it’s so important to have a strategy and a plan of action FIRST. And that’s exactly what The Booked Blueprint will teach you.

You’ll learn how to set a realistic budget based on your personal revenue goals, how to set an advertising target so you actually know what to expect from your ads, and how to turn clicks into clients by guiding people through the customer journey.
Probably! Most people try boosting a few Instagram posts or launch a Facebook Ad and expect the bookings to just start rolling in, only to end up disappointed.

But the truth is, you can’t put up one ad and expect people to book you. Paid ads don’t work that way because people don’t work that way.

Seriously, when was the last time you saw an ad and then immediately rushed out to buy the product? It doesn’t happen often, right?

Well, your potential customers are the same. They’re not going to whip out their wallet and hand over their credit card just because they saw your ad.

With that said, paid ads CAN and DO work for small businesses all the time! You just need to run the right ads to the right people at the right time.

This is where the “Customer Journey” strategy comes in. It’s a holistic approach that uses 3 different types of ads together to guide your potential clients from browser to buyer. And that’s exactly what we’ll cover inside The Booked Blueprint.
This masterclass was designed to teach you the overall structure of a successful paid ads campaign and the “Customer Journey” strategy I use to turn clicks into clients.

You’ll learn how to create local awareness of your business, how to capture interest in your services, and how to inspire people to book that appointment.

You’ll even learn my best tips for boosting the booking rate on your website!

However, this masterclass does not go into detail about the technical setup of each ad. Building out your campaigns can be lengthy process and is not something we can cover in just one hour.

If you’re looking for more in-depth training when it comes to setting up and managing your paid ads, check out my coaching program Fully Booked!

I get it. You’ve spent $27 on other “workshops” and they all ended up being just a bunch of useless crap. You don’t want to waste your money yet again.

Well, first up… Let me say that I’ve truly put my ALL into creating a masterclass that will help local business owners get better results from their marketing, and I believe wholeheartedly in The Booked Blueprint.

Not only has this paid ads strategy has helped hundreds of small, local business owners get more bookings on the calendar and more clients in the front door…

It’s also a strategy that I use in my own business as well.

With that said, I totally understand that it may not be the right fit for everyone. That’s why I offer a 100% money-back guarantee.

If you don’t LOVE The Booked Blueprint, let me know within 14 days and I’ll refund you in full. That’s just the right thing to do.

Hey, I'm Deirdre!

I’m a Marketing Strategist with over 17 years of experience. I’ve managed millions of dollars across platforms like Google, Facebook, and Instagram.

But I HATE working in an office and corporate advertising is not what makes me happy. The most fulfilling campaigns I’ve ever worked on have been for my brother and his wife.

Helping my family grow their business into what is now one of the top dance schools in our city is the most rewarding thing I’ve ever done.

That’s why I want to help other business owners like you!

When I’m not geeking out over ads, I can be found cuddling my 3 cats and reading the latest Cormoran Strike novel.


If you want to learn what it takes to get more clients than ever on your calendar...


Stop playing small. Start achieving everything you’ve ever wanted.

The right system of paid ads will put your business in front of the people who are actively searching for your service right this second.

If you don’t want to miss out on these new client bookings, join me for The Booked Blueprint to learn how paid ads can work for your business!


© 2023 Define Marketing by Deirdre Andrews