How to set advertising targets based on your revenue goals and plan a realistic marketing budget. Before you start running paid ads, you need to be clear on what you're actually trying to achieve and how much it's going to cost you! This is how you'll stay profitable.
How to turn browsers into buyers by using the 'Customer Journey' strategy. Whether your ideal clients are just looking for information or they're ready to buy right now, this strategy with make sure you're showing up in the right place at the right time.
The best type of ads to run at each stage of the Customer Journey. We'll cover Display Ads, Google Search Ads, and even Facebook Ads! I'll show you what each ad looks like, how to set them up and how much to spend.
What numbers to look at in your campaign dashboard to measure success. Plus, I'll show you what to do when you feel like your ads 'aren't working' and how to increase your booking rate by up to 332% with one simple change.
Meet Dreama-Destiny, a lash extension artist and owner of Dreamy Days Beauty in Southern Maryland. She quickly built up a small regular client base — enough to cover her basic expenses and keep her business afloat.
The problem? She just wasn’t bringing in enough cash to pay herself a proper salary.
So, Dreama-Destiny launched an online marketing campaign using The Fully Booked Blueprint and landed 42 new clients in just 12 weeks!
“I’ve been so busy! Obviously, I knew that I’d get some new bookings but the results have just been way beyond my expectations. I’m really excited.” — Dreama-Destiny