Business Development Digital Marketing Strategy Google AdWords

Podcast: Google Ads Strategy for Lash Extension Artists

Podcast: Google Ads Strategy for Lash Extension Artists September 11, 2019Leave a comment

I teach local business owners and creative entrepreneurs how to build and launch profitable online marketing campaigns.

Attracting new lash clients goes beyond just handing out leaflets, posting pretty photos on Instagram and adding a few hashtags to the bottom of your posts. If you really want to drive more leads to your business, consider using Google Ads!

I recently had the pleasure of speaking with lash guru Tara Walsh, host of the Lessons of a Lashpreneur Podcast and creator of the Lashpreneur Society.

I got to know Tara through our mutual student, Magda, who found my Google Ads Cheat Sheet online and signed up for my Master Class. I was able to do some one-on-one work with her as she was going through a period of transition in her business.

With guidance from myself and the Lashpreneur Society, Magda was able to take the leap to open her own full-service lash salon in a very busy city location.

But she was terrified…

First, there was one construction delay…

… and then another…

… and yet another.

Costs were increasing and Magda was nervously watching her bank account balance disappear.

She needed to bring in some new clients to her at-home salon FAST.

Together, we restructured her Google Ads campaign and got her Remarketing ads up and running. Here is what she achieved in just three weeks:

  • 29% increase in web traffic
  • 56% increase in conversion rate
  • 160% increase in appointment bookings
  • 13 new bookings
  • $1,175 in sales in just 3 weeks 💰💰💰
  • 357% increase in REVENUE


Imagine seeing all these little green arrows in your Google Analytics dashboard:

Screenshot from Google Analytics

Here’s what Magda had to say about her experience:

“I’ve been following Deirdre for over a year. I first found her Google Ads Cheat Sheet, then her Google Ads Workshop and they helped me a lot with optimizing my existing campaign. I also started following all of the free recommendations and mini-lessons she was posting and they were amazingly easy to follow!

Now, nearly 100% of my lash extensions business comes from Google Search. That’s how all my new clients find me!

— Magda C, LashMania Studio in Mississauga

Ok, I’m definitely blushing 🥰

The takeaway from Magda’s story is that it IS POSSIBLE to turn things around when you’re desperately in need of a quick win…

If you want to learn how you can have similar success with Google Ads, listen to the podcast episode by clicking on the player at the top of this post. 

I feel so excited about my chat with Tara and I can’t wait for you to listen in!

Free Google Ads Cheat Sheet

Need a Road Map of How to Start Your Very Own Eyelash Extension Business?

“I want to start my own lash business, but I have no idea where to begin!” If you’ve ever thought this statement, then Tara Walsh’s worksheet is the perfect place to start. 

This Free Guide Will Walk You Through The EXACT Step-by-Step Process to Start Your Lash Business!

Ready to Grow Your Lash Biz and Get NEW Customers in the Door? Grab Your Google Ads Cheat Sheet Below!

Hmmm, looks like you've already subscribed! Why not sign up for my Google Ads Workshop: 4 Secrets to Crush Your Campaign!

I teach local business owners and creative entrepreneurs how to build and launch profitable online marketing campaigns.

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