Define Marketing

A blog for beauty business owners who want to step up their online marketing game and learn how to turn clicks into clients.

SPOILER ALERT! I’m NOT going to walk you through the ads dashboard. Instead, I want you to think about your business goals.

Running paid ads can help you grow your beauty business, but you need a strategy to guide people from browser to buyer.

This local eyelash extension artist launched a Google Ads campaign with the goal of achieving $100,000 in revenue. This is how she did it!

Conversion tracking is essential for success, but it isn’t always easy. Tracking micro conversions can help you optimize your paid ads ROI.

This photographer booked 14 new clients in 8 weeks with Google Ads! Listen to this episode of Six-Figure Photography to learn how you can too.

Are you interested in testing out Google Ads in your business, but struggle with understanding the platform? In episode 351

Stop playing small. Start achieving everything you've ever wanted!

As a digital strategist with a full service marketing agency, I’m frequently asked to put together media plans for new

I’m trying out a new A/B testing software specifically for Facebook advertising (which shall remain nameless – for now) and

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