How to Create Winning Ad Groups in Google Ads
I have a question for you and I want you to answer honestly… Have you ever wondered what the deal is with Ad Groups? 🤔
How I Cut My Google Ads Spend by 64% in 30 Days
I’m sure by now you’ve got your Google Ads campaign up and running, right? That’s why you’re reading this article. So, how’s it goin...
How to Figure Out Your Online Marketing Budget
As a digital strategist with a full service marketing agency, I’m frequently asked to put together media plans for new clients or new projects with ...
How A/B Testing Can Reduce Your Cost per Acquisition by 63% or More
I’m trying out a new A/B testing software specifically for Facebook advertising (which shall remain nameless – for now) and so far I’...
How to Make Your Facebook Lead Ads BETTER!
In my last post, I talked about whether or not Facebook Lead Ads were worth the investment. I think they can be, but you’ve gotta do it right! S...
3 Really Cool Ways to Use Facebook Lookalike Audiences
If you haven’t tried out Lookalike Audiences for Facebook ads, now is the time. Using a Lookalike Audience is an effective way to reach new peop...
5 Easy Tricks to Improve Your Click-Through Rate in Google Ads
As we discussed in my last post, your Click-Through Rate is critical to the success of your Google Ads. We talked about how it affects your Cost per C...