How to Figure Out Your Online Marketing Budget
As a digital strategist with a full service marketing agency, I’m frequently asked to put together media plans for new clients or new projects with ...
How A/B Testing Can Reduce Your Cost per Acquisition by 63% or More
I’m trying out a new A/B testing software specifically for Facebook advertising (which shall remain nameless – for now) and so far I’...
How to Make Your Facebook Lead Ads BETTER!
In my last post, I talked about whether or not Facebook Lead Ads were worth the investment. I think they can be, but you’ve gotta do it right! S...
Are Facebook Lead Ads REALLY All That?
Are Facebook Lead Ads really all they're made out to be? Should you be trying this out for your business? I have mixed feelings on the matter.
3 Really Cool Ways to Use Facebook Lookalike Audiences
If you haven’t tried out Lookalike Audiences for Facebook ads, now is the time. Using a Lookalike Audience is an effective way to reach new peop...
How I Tripled My Client’s Facebook Ad Results
Take the time to think about your end goal before building a Facebook Ad campaign, because optimizing for the RIGHT goal can make all the difference.
Why Facebook Page Likes Don’t Matter
Page Likes mean nothing if you don't know what to do with them. Find out what they ARE good for and how to get the most out of your followers.