April 2, 2021 Comments are off How This Local Beauty Biz Booked 42 New Clients & Tripled Sales in 12 Weeks This local eyelash extension artist launched a paid ads campaign with a goal of achieving $100,000 in revenue. She's almost there!
May 20, 2018 Comments are off How to Figure Out Your Online Marketing Budget As a digital strategist with a full service marketing agency, I’m frequently asked to put together media plans for new clients or new projects with ...
November 28, 2017 Comments are off How A/B Testing Can Reduce Your Cost per Acquisition by 63% or More I’m trying out a new A/B testing software specifically for Facebook advertising (which shall remain nameless – for now) and so far I’...
October 15, 2017 Comments are off How to Make Your Facebook Lead Ads BETTER! In my last post, I talked about whether or not Facebook Lead Ads were worth the investment. I think they can be, but you’ve gotta do it right! S...
September 28, 2017 Comments are off Are Facebook Lead Ads REALLY All That? Are Facebook Lead Ads really all they're made out to be? Should you be trying this out for your business? I have mixed feelings on the matter.
August 26, 2017 Comments are off 3 Really Cool Ways to Use Facebook Lookalike Audiences If you haven’t tried out Lookalike Audiences for Facebook ads, now is the time. Using a Lookalike Audience is an effective way to reach new peop...
August 21, 2017 Comments are off How I Tripled My Client’s Facebook Ad Results Take the time to think about your end goal before building a Facebook Ad campaign, because optimizing for the RIGHT goal can make all the difference.