Define Marketing

A blog for beauty business owners who want to step up their online marketing game and learn how to turn clicks into clients.

Are your paid ads really working? How to make sense of your campaign results.

SPOILER ALERT! I’m NOT going to walk you through the ads dashboard. Instead, I want you to think about your business goals.

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Running paid ads can help you grow your beauty business, but you need a strategy to guide people from browser to buyer.

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How a Local Beauty Business Owner Booked 42 New Clients with Paid Ads

This local eyelash extension artist launched a Google Ads campaign with the goal of achieving $100,000 in revenue. This is how she did it!

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Conversion tracking is essential for success, but it isn’t always easy. Tracking micro conversions can help you optimize your paid ads ROI.

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This photographer booked 14 new clients in 8 weeks with Google Ads! Listen to this episode of Six-Figure Photography to learn how you can too.

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Are you interested in testing out Google Ads in your business, but struggle with understanding the platform? In episode 351

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WANT MORE CLIENTS AND BOOKINGS THAN EVER?

Stop playing small. Start achieving everything you've ever wanted!

The right system of ads will put your business in front of the people who are actively searching for your service right this second. Join me for The Booked Blueprint to learn how paid ads can work for your business!

If you really want to get more customers into your local business, consider incorporating Google Ads into your marketing mix.⁣⁣⁣

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Attracting new clients to your beauty business goes beyond just posting pretty photos on Instagram and adding a few hashtags to your posts.

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I have a question for you and I want you to answer honestly… Have you ever wondered what the deal is with Ad Groups? ?

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I’m sure by now you’ve got your Google Ads campaign up and running, right? That’s why you’re reading this article.

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How to Figure Out Your Online Marketing Budget

As a digital strategist with a full service marketing agency, I’m frequently asked to put together media plans for new

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Why You Should Bid On Your Own Brand Name in Google Ads

Should you really bid on your own brand name in Google Ads if you’re already ranking organically? Let’s discuss how this strategy can affect your search campaigns.

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5 Easy Tricks to Improve Your CTR in Google Ads

As we discussed in my last post, your Click-Through Rate is critical to the success of your Google Ads. We

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